Optimus Technology and Telecom, chief executive officer, Meera Kaul, discusses the VAR busines model and the need for the regional enterprise channel to advance and embrace the changes that are happening in the market.
Optimus Technology and Telecommunications announced that it has recently singed a distribution partner agreement with GN Netcom to distribute its flagship brand, Jabra in the Middle East. According to the partnership deal, Optimus will promote and distribute Jabra’s extensive range of headset solutions and Bluetooth technologies for business customers through its strong channel network across the region.
Leading regional Value Added Distributor Optimus Technology and Telecommunications, today announced the launch of its new loyalty program for channel partners called WAFA, which enables partners to earn points for their transactions with Optimus. Loyalty Program WAFA is categorized into 3 levels of BLATIN, DAHAB and FIDA, which enables partners to earn loyalty points for their continuous, consistent business with Optimus.
Optimus Academy, the channel enablement division of Optimus Technology and Telecommunications, held its first Avaya Aura Unified Communications implementation training for its channel partners in Dubai. This training program, an initiative of Optimus Academy along with Global Knowledge - the worldwide leader in IT and business skills training, is in line with the Avaya Certified Implementation Specialist (ACIS) certification and will enable partners to deploy and configure IP telephony solutions across the different Avaya Enterprise IP Telephony platforms.
Optimus Technology and Telecommunications, announced that it has signed a distribution agreement with Opti-UPS and they will distribute Opti-UPS across the Middle East and Africa region with exclusive distribution rights in Qatar, Kuwait, Oman and Bahrain. Opti-UPS has an extensive range of products, which include standby, line-interactive and online UPS products besides stabilizers and surge busters that have gained the trust of worldwide customers.
Optimus Technology and Telecommunications, today announced that they have achieved significant growth inthe year 2010. The company attributes this growth to proper inventory planning and its strategy of expanding into new markets, adding new vendor partners, offering local stocking options and training its channel. Optimus is one of the few Value Added Distributors in the region that has executed the value model in its essence. It supports its channel by offering value-added services such as channel partner capacity building, lead generation through inside sales desk, channel credit facilities, capacity building of channel partners through channel training sessions, pre and post sales support, channel enablement on new technologies and products as well as helping to increase our channels existing business.
Optimus Technology and Telecommunications, the leading Value Added Distributor signed a strategic agreement with global vendor Netgear to distribute its range of products designed specifically for the SMB segment across the Middle East and Africa with exclusive distribution rights in countries such as Qatar, Kuwait and Oman. The deal allows Optimus to add Netgear's mid-market to networking and storage solutions to its portfolio, including its ProSafe switch range, ProSecure Unified Threat Management (UTM) appliances, and the ReadyNAS line of business and consumer NAS solutions.