Optimus Technology and Telecommunications, today announced that they have achieved significant growth inthe year 2010. The company attributes this growth to proper inventory planning and its strategy of expanding into new markets, adding new vendor partners, offering local stocking options and training its channel.
Speaking on the companys achievements, Meera Kaul, Managing Director, Optimus, said, We are pleased to announce that Optimus grew by a significant percentage in 2010 over the previous year. This growth was possible only because of the strong support and solid backing we have been receiving from our vendors and channel partners and the hard work and dedication of our team across the region.
Optimus is one of the few Value added Distributors in the region that has executed the value model in its essence. It supports its channel by offering value-added services such as channel partner capacity building, lead generation through inside sales desk, channel credit facilities, capacity building of channel partners through channel training sessions, pre and post sales support, channel enablement on new technologies and products as well as helping to increase our channels existing business.
Ms. Kaul added, that, “We have devoted a lot of attention on technology to facilitate better support and service to our channel. Optimus Channel Support programs have enabled the company to support partners with limited financial abilities to execute large business deals.”
At a time when most distributors in the region are scaling back due to the challenging global economic conditions, Optimus is one of the few distributors that had been investing extensively in infrastructure and resources to benefit the channel. The distributor felt the need to strengthen its operations further by offering its partners local stocking of products of certain vendors in key markets such as Egypt and Qatar, which clearly demonstrated Optimus commitment to its customers and partners in the region, who were able to receive product and solution consulting, speedier delivery and high quality technical support closer to home from Optimus’ dedicated team.
In 2010, Optimus enabled channel development programmes and initiatives, which resulted in stronger sales and market share for its vendor partners. To continue these initiatives and to align with the vendor channel training and education requirements, the distributor rolled out its channel capacity building initiative, Optimus Academy, to support regular product training, certification workshops, seminars and sales workshops for its Middle East channel base.
We plan to invest further in strengthening our capabilities and team this year and look forward to even better results in 2011 and beyond, Ms. Kaul concluded on a high note.
