Despite the serious threat posed to enterprises from accidental and malicious misuse of data, uptake of data loss prevention technology will remain low for the next four years, according to Ovum. In a new report, the independent technology analyst firm states that the data loss prevention (DLP) technology market will reach global revenues of just $832 million by 2015, from a low base point of $458 million in 2009. These figures are small in comparison to other key IT security markets such as network security, which will reach revenues of $6.5 billion in 2015.Read More…

Aastra, a leader in Enterprise Communication technology recently joined hands with Redington Value, the value added distribution division of Redington Gulf. Redington will distribute Aastra SIP and IP terminals and small IP-PBXs in the Middle East and North Africa. As part of the introduction of Aastra’s IP phones for Microsoft Lync, Redington Gulf and Aastra are launching a promotional offer for Microsoft’s voice partners for use as demos and proof-of-concept, which will be available during the second quarter of 2011.

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NEC Unified Solutions, has added enhanced desktop video conferencing and collaboration capabilities to its UNIVERGE SV8100 communications server. By interworking with Polycoms VVX1500 business media phone, video, HD voice and integrated applications can now be incorporated on this colour touch-screen desk phone. The growing role of video in business collaboration is undeniable as businesses and workers seek more meaningful ways of collaborating in the face of shrinking travel and operating budgets.
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The UAE Ministry of Economy (MoE) and Business Software Alliance (BSA) have launched an anti-piracy initiative that aims to spread awareness about intellectual property rights (IPR) laws and the legal consequences of using and selling pirated and illegal software. The month-long advertising campaign, which runs from March to April 2011, also highlights the negative impact of piracy to all members of society, particularly in terms of lost jobs. The campaign effectively leverages the reach of print and broadcast media.
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Optimus Technology and Telecommunications, today announced that they have achieved significant growth inthe year 2010. The company attributes this growth to proper inventory planning and its strategy of expanding into new markets, adding new vendor partners, offering local stocking options and training its channel. Optimus is one of the few Value Added Distributors in the region that has executed the value model in its essence. It supports its channel by offering value-added services such as channel partner capacity building, lead generation through inside sales desk, channel credit facilities, capacity building of channel partners through channel training sessions, pre and post sales support, channel enablement on new technologies and products as well as helping to increase our channels existing business.
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Etisalat is showcasing its next-generation ICT Solutions for the transportation industry at the ongoing UITP 2011, the premier event for public transport authorities and operators, policy decision-makers, scientific institutes and the public transport supply and service industry. Etisalat is showcasing the innovative – Smart Real Time Public Transportation Information System – that will enable subscribers to check the real time arrival information of public transportation on their mobile phones.

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Over the past decade and a half, an unprecedented wave of expansion has altered the global telecom industry. New global competitors are emerg­ing swiftly in the Gulf Cooperation Council region, bringing with them the oppor­tunity for operators to capture their full synergy potential and derive maximum benefits from their enormous foot­print. GCC operators must recognize to what degree they can create synergies across six key areas: procurement, product and service offerings, new revenue sources, shared services, knowl­edge sharing, and international best practices. Read More…

ASUS launched its all new O!Play Gallery HD Media Player that offers unlimited living room entertainment which comes with exclusive Asus O!Direct streaming function and extensive internet-based services and content management. The multi-role design of the O!Play Gallery offers easy connectivity with the iPhone and iPod, the latest USB 3.0, SATA 6Gb/s devices and support for 7.1-channel Dolby® TrueHD audio. It provides a true home entertainment center that’s perfect for video, photos and music, with support for all major media formats.
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Adobe today unvelied the new Adobe Creative Suite 5.5 product line, enabling designers and developers to target popular and emerging smartphone and tablet platforms, as the revolution in mobile communications fundamentally changes the way content is distributed and consumed. Today’s launch marks a significant change to Adobe’s product release strategy for Creative Suite, the industry-leading design and development software for virtually every creative workflow across print, video, mobile and online media.
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Revolutionizing the way companies license and utilize 3D modeling solutions for construction, Tekla BIMsight is offered as a free downloadable application that is built on Tekla’s advanced modeling technology. Everyone from small to large construction companies can download the application for free and begin to utilize their design files for 3D project collaboration purposes, for example, to detect clashes. Most importantly, with the software its users will be able to easily share these coordinated models necessary to collaborate with team members effectively.
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Aptec concluded its Avaya IP Office roadshow in Dubai on a high note. The event saw more than 70 partners geared up and trained to sell Avaya solutions in the Middle East. Resellers at the event were greeted by Avaya and Aptec’s senior management to increase their familiarity with the companies’ channel programs and product offerings. Built from the ground up specifically for small and medium-size businesses, Avaya IP Office delivers the communications capabilities that big business are used to, with the elegant simplicity and ease of use that small businesses consider a “must-have”.Read More…

Track Distribution, part of Aptec Holdings Ltd, today announced the launch of a new partner program for it resellers called the ‘EXtra’ Oracle Partner Program, which is designed to give its resellers a jump start with selling Oracle hardware and software apart from rewarding all the resellers doing business with Track and helping them create a pipeline of opportunities with selling Oracle technology. The program is extended to all Oracle Resellers in wide range of Countries, Including GCC, Jordan, Yemen, Egypt, Iraq, Saudi Arabia, Lebanon, Algeria, Morocco, Tunisia & Libya.Read More…