Aastra signs up Redington

Dr. Roger Hage, VP Marketing, AASTRA Middle East

Aastra, a leader in Enterprise Communication technology recently joined hands with Redington Value, the value added distribution division of Redington Gulf. Redington will distribute Aastra SIP and IP terminals and small IP-PBXs in the Middle East and North Africa.

Dr. Roger Hage – Vice President Marketing & Business Development, Aastra MENA said: “Aastra is continuing in its regional channel expansion strategy in the Middle East and North Africa, and is happy to partner with Redington Gulf in order to reach a wider range of value-added resellers and systems integrators in the region. Our vast portfolio of SIP phones are certified to interwork with enterprise grade call manager platforms. The selection process has taken several months and we have carefully weighed crucial criteria like geographical reach, logistical capabilities including in-country stocking and channel satisfaction, and came to the conclusion that Redington Gulf is the perfect regional partner for our key markets in the GCC, the Levant and Egypt.”

Redington Gulf will be selling the following product range:
• Aastra 6730i and 6750i series SIP Phones (for Asterisk, IP Centrex and SIP compliant call managers)
• Aastra 6720ip series IP Phones optimized for Microsoft Lync
• AastraLink Pro 160, an All-in-one Plug-n-play IP-PBX for up to 25 users

Commenting on the association, Ramkumar Balakrishnan, Vice President, Redington Gulf, Value Division, said:
“We strive to offer our channel partners complimentary solutions so as to enable them to meet their customers need most efficiently. Aastra’s portfolio will complement some of our existing offerings especially HP Networking-with whom Aastra has a tight alliance called the Open Network Ecosystem (ONE). We are confident that with our VAR network across Middle East and Africa more customers across the region would have better access to Enterprise Communication solutions and help us meet our partners needs better. ”

As part of the introduction of Aastra’s IP phones for Microsoft Lync, Redington Gulf and Aastra are launching a promotional offer for Microsoft’s voice partners for use as demos and proof-of-concept, which will be available during the second quarter of 2011.