Aptec concluded its Avaya IP Office roadshow in Dubai on a high note. The event saw more than 70 partners geared up and trained to sell Avaya solutions in the Middle East. Resellers at the event were greeted by Avaya and Aptec’s senior management to increase their familiarity with the companies’ channel programs and product offerings. Built from the ground up specifically for small and medium-size businesses, Avaya IP Office delivers the communications capabilities that big business are used to, with the elegant simplicity and ease of use that small businesses consider a “must-have”.Read More…

NEC Unified Solutions, specialists in communication solutions for small, medium and large enterprises in both the private and public sectors, recently announced the appointment of ENCOM. Morocco based ENCOM will be distributing NEC’s complete range of solutions including its UNIVERGE SV8000 Series communication servers as well as applications for the growing SMB and Enterprise market segments. ENCOM specialises in network, telecom and multimedia solutions. The company has been building professional solutions for local business, commercial, educational and government clients since 1991. The NEC UNIVERGE SV8000 series is designed to deliver next-generation, open standards-based solutions that provide businesses the capability of offering advanced applications and the flexibility for growth. The product range together with the full range of applications for Mobility, Unified Communications and effective Management allows enterprises to create new ways of generating revenue and increasing customer responsiveness while simultaneously improving efficiency and reducing costs.
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Channel strategy networks are becoming increasingly important for any business to reach its desired market, target audience and better serve its customer base. Carefully chosen networks and value added resellers are essential to the success of forming a connection with each customer to ensure that services and products are conveniently and easily accessible. Xerox Emirates entered into the indirect channel marketing model and by having made this its core focus in 2010, continues to reach out to resellers with specialized expertise in document management technology, advanced solutions, software and services for SMB customers.

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Epson has announced the Middle East launch of its Stylus Office BX525WD, an all-in-one inkjet aimed at SME’s . Offering fast double-sided printing plus scanning and copying, it provides a high performance solution with a significantly low colour cost per page. Easy to use, the BX525WD has a front-loading paper tray for convenience and a 6.3cm LCD screen for clear and simple menu navigation. It can print from memory cards, and is network-ready so multiple users can print and scan over Ethernet or Wi-Fi. Presto! PageManager 9 software is included for easy document management and text editing of scanned materials.Read More…

Leading ERP, CRM solution provider Sage Software announced the successful implemented its customer centric based solutions into the operations of Dubai based, Adam Holdings, a professional management services organization to increase the growth and profitability by 70%. Sage Software installed both the ‘Sage CRM 200’ and ‘Sage Accpac 200’ programs into ADAM Holding’s data operations; helping create a more comprehensive sales operations, financial management and customer relationship management information system for the company.

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Optimus Technology and Telecommunications, the leading Value Added Distributor signed a strategic agreement with global vendor Netgear to distribute its range of products designed specifically for the SMB segment across the Middle East and Africa with exclusive distribution rights in countries such as Qatar, Kuwait and Oman. The deal allows Optimus to add Netgear’s mid-market to networking and storage solutions to its portfolio, including its ProSafe switch range, ProSecure Unified Threat Management (UTM) appliances, and the ReadyNAS line of business and consumer NAS solutions. Read More…

Sage Software, has partnered with LinguaNext Inc., to launch the first Arabic version of its top CRM and ERP solutions for SMBs in the UAE. This includes the Arabic language add-on for ‘Sage CRM’, ‘Sage Accpac’ and ‘Sage X3′, which allows customers to use the same software available internationally in the Arabic language. The move is in line with Sage Software’s aims to cater to the needs of Arab users in the UAE, by offering more adaptable software in their vernacular, which is also part of the company’s strategy to expand its reach across the region.Read More…

Netgear, a worldwide provider of technologically advanced branded networking and storage products, has announced the launch of its latest line of ‘NAS Storage’ solutions. The new range includes five new models – ‘ReadyNAS ULTRA’, ‘ReadyNAS NVX Diskless’, ‘ReadyNAS PRO Diskless’, ‘ReadyNAS 3100’ and ‘ReadyNAS 4200’, which offer multiple back up layers that can be customised to match the needs of the user. Read More…

Canon Middle East recently outlined its IT channel strategy for Egypt and unveiled its latest range of solutions targeting SMB’s. The main focus would be on empowering and enhancing relationships with partners primarily System Integrators & Value Added Reseller channel by offering them feature rich products powered with Arabic driver and high speed printers, especially designed for SMBs. Read More…