Adam Holdings deploys Sage CRM solutions

Naveed Haq of ADAM Holdings with Reggie Fernandes of Sage Software Middle East

Leading ERP, CRM solution provider Sage Software announced the successful implemented its customer centric based solutions into the operations of Dubai based,  Adam Holdings, a professional management services organization to increase the growth and profitability by 70%.

Sage Software installed both the ‘Sage CRM 200’ and ‘Sage Accpac 200’ programs into ADAM Holding’s data operations; helping create a more comprehensive sales operations, financial management and customer relationship management information system for the company.

The recent ADAM Holdings installation of Sage Software solutions reflects the company’s thrust to strengthen its operations and prepare for the predicted upturn as recent IT reports have shown that Small Medium Enterprises (SMEs) and other micro based financed companies will play a major role in the Middle East region’s bid towards recovering from the global financial crisis. SME’s are one of the key drivers in the growth in UAE’s software market, which is forecasted to be worth more than $636m by the end of Q4 2011.

The company chose Sage Software for its web-based user-friendly interface and customization flexibility; ability to localize the product in any language of choice; the strength of its product, which have been developed by Sage developmental partners and the ability to provide 24/7 support.

Sage’s CRM solutions focused on strengthening key sections in ADAM Holding’s operations and to answer challenges presented by the company like effective sales team management; sales process management; customer information and support; operations process automation; integration between departments; data storage, centralization and protection; and accurate reporting. The implementation led to key components like – seamless business process automation; centralization and data protection; elimination of repetitive processes; effective time and cost savings and transparency of transactions for stakeholders to see.

“We are very satisfied and pleased with the recent installation of CRM based software into our daily operations at ADAM Holdings,” said Naveed Haq, IT Manager ADAM Holdings.

“Sage CRM gives our company the ability to shift from working on multiple applications and benefiting from an integrated system that provides controls to help ensure the quality of information being entered into our system. The new software has now been integrated and used in our sales, operations, management, reception, finance and legal departments – successfully tracking new leads; leverage our computerized operating systems and make operational reporting a whole lot easier and adding new light to our corporate slogan, ‘if it’s not in the CRM, then it doesn’t exist.”

Sage Software’s key CRM and Accpac solutions offers strategic features like marketing management or call lists; sales process automation; business process automation; work order management modules; a payment requisition module; prepayment accounts notification module; travel claims and vehicle mileage module; customized reporting; customer care; website integration and SMS service integration.

The ADAM Holdings group has interests in healthcare, professional services and real estate. Its healthcare vertical brand, ‘ADAM Stroud Healthcare’, provides world-class heath care services in the Gulf region – operational management of hospitals and groups of clinics for clients who need trustworthy and high quality management of their healthcare facilities. ADAM Holding’s professional services vertical has its core expertise in business processing, outsourcing, company formation, business relocation and corporate PRO services.

“The Middle East region is currently experiencing growth across key verticals in different industries; signifying recovery from the recent economic downturn. A lot of this development is owed to the SMEs activity in the region, and as the number of small businesses increases so does the need for key software like CRM and ERP to help strengthen their operations. The host of benefits and advantages that our CRM solution provides ADAM Holdings is further enhanced by its simple design, look and feel across the available modules – making it more intuitive for end-users to operate, without reducing the functionality and control available to the Finance Managers, Operational Managers and IT Managers. Sage Software remains steadfast in its commitment to provide all businesses with the essential software to help improve their businesses,” concluded Reggie Fernandes Director – Gulf Operations, Sage Software Middle East.