HP ME intros HP Officejet printers

HP Middle East has strengthened its award-winning HP Officejet portfolio with the companys first Web-connected printers designed for SMBs.

HP ePrint technology, incorporated into the new printers, provides customers with the freedom and convenience to print from any mobile device, wherever business happens. Also, for the first time, HP business customers can print web content such as templates and stored documents without a PC by using HP print apps.

The new HP Officejet Pro 8500A e All-in-One series were designed for businesses looking for a wired or wireless all-in-one that offers impressive results and efficiency savings. For example, the HP Officejet Pro 8500A e-All-in-One series provides 50 percent lower cost per page compared with laser printers.

“We are making web-connected printing the new industry standard first for consumers, and now for SMBs”, says Amin Mortazavi, GM, Imaging and Printing Group, HP Middle East. “With the addition of HP ePrint technology and HP print apps to these new HP business inkjet printers, small businesses can significantly improve their productivity both in the office and on the go.”

HP ePrint technology gives each printer an email address that allows easy printing to the office while on the go, and convenient printing for clients or colleagues visiting the office no drivers or software necessary.

To protect customer privacy and security, each ePrint email address is unique and will never be distributed unless a customer provides it to others. HP is also using industry-standard anti-spam filters to protect customers from unwanted use, among other privacy and security measures. The email address also can be reset at any time. Plus, customers can set a white list to ensure they only receive prints from a select list of email addresses.