Tripp Lite,reinforced its strategic partnership with Redington Gulf with the signing of both a comprehensive Authorized Reseller Service Centre (ARSC) and Critical Application Partner (CAP) service contracts that will cover 20 countries in both the Middle Eastern and African regions. The move comes after the recent signing of a value-added distribution agreement between the two companies and is part of Tripp Lite’s continuing efforts to position itself across the rapidly developing IT markets of the Middle East and African regions while also establishing itself as a leading brand offering integrated solutions for data centre and corporate IT environments.Read More…

Iomega, an EMC subsidiary signed Jumbo IT Distribution, the distribution arm of Jumbo Electronics as its in-country B2B distributor for the United Arab Emirates (UAE) to insure that its B2B products and solutions are readily for System integrators, Surveillance SMB market, SMB Resellers and VARs in the UAE. Cizar Abughazaleh, regional director for the Middle East, Africa and Turkey at Iomega, said, “We are focusing on the SMB channelRead More…

Tech Access, the value-added IT distributor in the region for Oracle, NetApp, HDS, and Symantec, launched first of its kind in the premium Partner Loyalty Program. The Partner Loyalty Program provides the partners with a complete experience. TechAccess partners will have a chance to experience best of both worlds; business and leisure. From a Formula 1 race to an international business conference or A five star Mediterranean cruise experience or a Romantic gateway to Maldives. The TechAccess Partner Loyalty Program covers it all.Read More…

Regional VAD for security products ComGuard, was recently recognised by its vendor partner Kaspersky Lab for its outstanding work and commitment during the year 2010 at an Emerging Markets Partner Conference held in CapeTown, South Africa. ComGuard was awarded the “Best Project of the Year: Best Governmental Deal of the Year Award” and the award recognised the ability of ComGuard to offer high standard of POC, Project Planning, implementation and technical support. Amir Mohsen Abedinifar, product manager of ComGuard also won the “Best KasperskyLab Champion Award” making him one of the only four recipients of the award among the 140 contestants hailing from the emerging markets across the globe.Read More…

Avnet Technology Solutions, a VAD in the Middle East and Africa region recently held a special training programme called “HP Software Academy” in association with HP to educate its Preferred Partners in Jeddah and Riyadh in the Kingdom of Saudi Arabia. Emad Aboukhater, channel manager for HP Software Solutions at Avnet Technology Solutions says the HP Software Academy is an initiative designed specifically to inform partners about the vendor’s software portfolio and increase awareness about the benefits of key software products and solutions offered by it.
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Global display panels vendor AOC, has further expanded its presence in Middle East region following the appointment of Al Seera Computers as its authorised distributors in Iraq. Al Seera Group is an IT distribution company in Iraq with five showrooms and two service centres. Al Seera is the authorised distributor for major IT brands in the Iraqi market.
Founded in 2000, Al Seera Group has grown its reach in Iraq with a reseller base of over 140 active resellers across that country.Read More…

Comztek expanded its relationship with HP by bagging the rights to distribute HP Networking beyond South Africa to across the Southern Africa region. This new move has come after few months when Comztek was first awarded the distribution rights only for South Africa, now with the extension of the distribution rights Comztek will now be able to serve its resellers as well as its customer base in all the countries of the South African region like Botswana, Lesotho, Malawi, Mozambique, Namibia, Swaziland, Zambia and Zimbabwe.

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Golden Systems Middle East (GSME), announced that it has recently won the ‘Best Performance’ award for 2010 from Zotac International, for its outstanding performance for increasing business, market share and customer support for Zotac across the Middle East region. Golden Systems has achieved many milestones to date and winning Zotac’s ‘Best Performance’ award for 2010 is yet another feather in the distributor’s hat.

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Al Hosani Computer, Kaspersky Lab’s consumer republishing and distribution partner in the GCC and West Asia, announces the activation of their green initiative – Kaspersky Lab Green Horses – associated to green delivery vans. The Green Horses themed fleet of vans will be expediting delivery of Kaspersky Lab’s products to customers across the UAE. The main aim behind this programme is to reinforce the brand awareness of this famous antivirus software, and endorse Kaspersky Lab’s “Green Zone” malware free concept.

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Geekay Distribution signed the distribution agreement with AFA Interactive that would give it exclusive rights to distribute the complete portfolio of Ben 10 gaming accessories including video game, digital entertainment device and electronic segments in the Middle East region. The Ben 10 gaming accessory line includes wired and wireless game controllers, remotes, nunchuks and protective shells as well as portable gaming cases and accessory packs for Nintendo, Sony Playstation and Microsoft Xbox 360 consoles.Read More…

Track Distribution, part of Aptec Holdings Ltd, today announced the launch of a new partner program for it resellers called the ‘EXtra’ Oracle Partner Program, which is designed to give its resellers a jump start with selling Oracle hardware and software apart from rewarding all the resellers doing business with Track and helping them create a pipeline of opportunities with selling Oracle technology. The program is extended to all Oracle Resellers in wide range of Countries, Including GCC, Jordan, Yemen, Egypt, Iraq, Saudi Arabia, Lebanon, Algeria, Morocco, Tunisia & Libya.Read More…

Anixter International the leading global distributor of communication and security products, electrical and electronic wire and cable, fasteners and other small parts, announced that it has established a new business in Morocco called Anixter Morocco SARL. Working with Global Development Ventures Corp., Anixter will operate initially from Casablanca and will serve the communications and physical security markets, supply industrial and infrastructure projects, and provide products to original equipment manufacturers.Read More…