Geekay to distribute Ben 10 gaming

Geekay Distribution signed the distribution agreement with AFA Interactive that would give it exclusive rights to distribute the complete portfolio of Ben 10 gaming accessories including video game, digital entertainment device and electronic segments in the Middle East region.

“The Ben10 franchise is immensely popular among children and teenagers in the Middle East. We are delighted to make this line available in partnership with AFA.” said Kishan Deepak Palija, MD, Geekay Group MEA.

The Ben 10 gaming accessory line includes wired and wireless game controllers, remotes, nunchuks and protective shells as well as portable gaming cases and accessory packs for Nintendo, Sony Playstation and Microsoft Xbox 360 consoles.

Tom Dekker, General Manager, AFA Interactive, added: “AFA is committed to maximising value for retailers through offering high-quality products at competitive prices. The Ben 10 gaming accessory line is no different. Each product complements the Ben 10 TV Series and its characters. We are thrilled to make this proven line available to the Middle East via an experienced distributor like Geekay.”