In order to further diversify and strengthen the Middle East and North Africa’s technology ecosystem, Salesforce is hosting a Trailblazer Connect Career Fair on July 20th. Coming on the heels of the recent Salesforce World Tour Essentials Dubai event, the Trailblazer networking opportunity is targeted at developing a more inclusiveRead More…
Thierry Nicault, Area Vice President and General Manager, Salesforce Middle East, explains how AI, Data and CRM can drive transformation and growth.Read More…
Salesforce has announced plans to collaborate with Accenture to accelerate the deployment of generative AI for CRM. Together, the companies intend to establish an acceleration hub for generative AI that provides organizations with the technology and experience they need to scale Einstein GPT – Salesforce’s generative AI for CRM —Read More…
Salesforce has announced new Commerce Cloud innovations that will help companies in any industry connect to their customers with personalised experiences powered by real-time data – all on one unified platform. Significance: Eighty-one percent of consumers plan to reassess their budget over the next 12 months, shifting spending toward more personalised experiences. Retailers whoRead More…
Salesforce has partnered with PwC’s Egypt Technology and Innovation Centre (ETIC) to offer a free, three-week Salesforce training that aims to equip participants with the skills and knowledge needed to lead off a thriving career in the Salesforce ecosystem. This partnership comes to reinforce the strategic alliance between Salesforce andRead More…
Salesforce has announced new Customer 360 for Health capabilities that help healthcare providers deliver more personalized patient experiences and reduce operational costs. Significance: Healthcare providers need cutting edge technologies, including real-time data, AI, and automation, to deliver the seamless, personalized experiences patients need. However, many healthcare organizations aren’t keeping upRead More…
McLaren Racing has announced that it will partner with Salesforce as an Official Partner of the McLaren Formula 1 Team. The partnership will deliver unique connected experiences on and off the track, helping to strengthen fan engagement and attract new audiences. Salesforce will help McLaren deepen the relationship with itsRead More…
Salesforce has launched Einstein GPT, the world’s first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at hyperscale. With Einstein GPT, Salesforce will transform every customer experience with generative AI. Einstein GPT will infuse Salesforce’s proprietary AI models with generative AIRead More…
Canalys estimates that cloud marketplaces will grow to over US$45 billion by 2025, representing an 84% CAGR. Cloud marketplaces are accelerating as a route to market for technology, led by hyperscale cloud vendors such as Alibaba, Amazon Web Services, Microsoft, Google and Salesforce, which are pouring billions of development dollarsRead More…
Salesforce has released its 2022 holiday shopping recap, analyzing November and December shopping data from over 1.5 billion shoppers on retail sites using Salesforce Customer 360 (including 24 of the top 30 U.S. online retailers). While November’s online sales were lower than in 2021 and 2020, Cyber Week deals andRead More…
In 2021, AI/Machine Learning was rated by Statista as the most impactful disruptive technology. Here, Salesforce executives share top disruptive trends and technologies from 2022 that will shape the future in 2023.Read More…
Salesforce has announced that Genie Customer Data Cloud, the #1 CRM data cloud, is now powered by Tableau, helping businesses better understand and unlock customer data and deliver actionable insights in real time and at scale. Now, any company can analyze billions of data points stored and harmonized in GenieRead More…
