Salesforce has showcased the transformative potential of AI-enabled digital labour for organisations in the Middle East at Agentforce World Tour Dubai, held at Madinat Jumeirah . Salesforce brought together more than 3,000 delegates for the event, including customers, partners, and associates, demonstrating the fast-growing interest and strong demand for digitalRead More…
Salesforce showcased the transformative potential of AI-enabled digital labour for organisations in the Middle East at Agentforce World Tour Dubai, held at Madinat Jumeirah today.Read More…
Salesforce and Informatica have entered into a definitive agreement under which the former will acquire Informatica for approximately $8 billion. The planned acquisition will enhance Salesforce’s trusted data foundation critical for deploying powerful and responsible agentic AI. The combination of Informatica’s rich data catalog, data integration, governance, quality and privacy,Read More…
Salesforce has announced Agentforce for HR Service, a new set of AI-powered capabilities embedded directly into HR Service, an employee service solution that includes both an Employee Portal and HR Service Console for HR teams. Agentforce for HR ServiceRead More…
Salesforce has launched AgentExchange, a marketplace and community for Agentforce that is built into Salesforce, opening up new opportunities for partners, developers, and Agentblazers to participate in the rapidly expanding $6 trillion digital labor market. Building on the success of Salesforce AppExchange — the first and world’s largest enterprise cloud marketplace, which has grown to more thanRead More…
Salesforce and Google have announced a major expansion of their strategic partnership, delivering choice in the models and capabilities businesses use to build and deploy AI-powered agents. In today’s constantly evolving AI landscape, innovations like autonomous agents are emerging so quickly that businesses struggle to keep pace. This expanded partnership provides crucialRead More…
Salesforce has announced plans to invest $500 million in the Kingdom of Saudi Arabia, building on its commitment to innovation and economic growth in the region. The investment also aims to spur workforce development through AI skilling and expand Salesforce’s local partner ecosystem to support local businesses. The announcement, made atRead More…
Integrated Diagnostics Holdings (IDH), an Egypt-based pan-regional provider of diagnostic services, is deploying Salesforce Customer 360 to digitally transform its operations, including its more than 600 labs and diagnostic centres across the Middle East and Africa. The move will enable IDH to raise its efficiency and agility, gain full visibilityRead More…
Salesforce has announced plans to expand its presence in Saudi Arabia with a new regional headquarters in Riyadh. Salesforce also announced plans to partner with IBM to open a Center of Excellence in Riyadh. Separately, it pledged to provide upskilling opportunities to 30,000 Saudi citizens by 2030. These investments underscoreRead More…
Ninety-one percent of small and medium businesses (SMBs) with artificial intelligence (AI) say it boosts their revenue, according to a new Salesforce survey. The global data, gathered from 3,350 leaders of SMBs, highlights how forward-looking businesses are using AI to drive growthRead More…
Salesforce has released the new Small & Medium Business Trends report, sharing insights from 3,350 leaders from small and medium-sized businesses (SMBs) across 26 countries — including 75 from the UAE. The new report highlights how forward-looking SMBs are using AI to drive growth amid the meteoric rise of autonomous AI agents.Read More…
Thierry Nicault, area vice president and general manager of Salesforce Middle East, emphasizes AI’s transformative potential across industries, highlighting Salesforce’s Agentforce platform. By adopting AI agents, CIOs can address challenges, enhance efficiency, and redefine business operationsRead More…
