Salesforce has announced general availability of MuleSoft’s Anypoint Code Builder, which uses trusted generative AI to help developers reduce costs and speed up software development cycles. Why it’s relevant: Businesses are racing to develop software that can power their business applications, but 80% of IT leaders say integration challenges slow theirRead More…

Luxury developer Emaar Misr, a subsidiary of the UAE’s Emaar Properties, is driving digital innovation with AI-enabled smart city solutions at Marassi, a 6.5 million sqm luxury development on Egypt’s north coast, thanks to a collaboration with Salesforce, the global leader in customer relationship management (CRM). Emaar Misr has deployedRead More…

Salesforce has signed a definitive agreement to acquire Airkit.ai, a creator of AI powered customer service applications and experiences. Airkit.ai enables Fortune 500 and fast growing businesses to build flexible, omni-channel customer engagement applications, and AI-based customer service agents. Airkit.ai is a Salesforce AppExchange partner and a Salesforce Ventures portfolioRead More…

Salesforce has announced the Einstein 1 Platform, which features major advancements for Salesforce Data Cloud and Einstein AI capabilities, all built on Salesforce’s underlying metadata framework. A trusted AI platform for customer companies, the Einstein 1 Platform gives companies the ability to safely connect any data to build AI-powered appsRead More…

Salesforce and Google announced an expansion of their strategic partnership to bring together Salesforce, the #1 AI CRM, and Google Workspace, the world’s most popular productivity tool, to drive productivity with AI. This partnership will deliver new bidirectional integrations that allow customers to bring together context from Salesforce and GoogleRead More…

Genesys has announced a strategic collaboration with Salesforce to help businesses bring together their data, agents, bots and communication channels for smarter end-to-end customer and employee experiences. The companies are introducing a unified AI-powered customer experience and relationship management solution that integrates Genesys Cloud CX and Salesforce Service Cloud calledRead More…

Salesforce has released the new State of the Connected Customer report, sharing insights from 14,300 consumers and business buyers across 25 countries — including 650 from UAE. The report uncovers how AI, digital transformation, and macroeconomic trends are reshaping customer expectations and behaviors across the buying lifecycle. Key insights fromRead More…

Salesforce has announced the general availability of Einstein Studio, a new, easy-to-use “bring your own model” (BYOM) solution that enables companies to use their custom AI models to power any sales, service, marketing, commerce, and IT application within Salesforce, helping them get more from their AI and data investments. EinsteinRead More…

Salesforce and Deloitte Digital have announced a collaboration to provide businesses around the world with the accelerators and strategies they need to deploy trusted AI for CRM. Deloitte Digital will offer its AI services, industry experience, and deep knowledge of data protection regulations to help organizations implement and scale AIRead More…