Salesforce has released its State of Data and Analytics report with key trends from over 10,000 analytics, IT, and business leaders across 18 countries, including the UAE. The report highlights trends impacting data leaders including strategies used to navigate rapid advancements in artificial intelligence (AI), challenges organizations face in realizingRead More…

The uses of technology and AI for business are endless and fascinating, but when you zoom out, what are the real implications for society? Here’s how some of Salesforce’s top minds see 2024 playing out. 1. AI will be used as a force for good, but only with equitable access.Read More…

At AWS re:Invent, Amazon Web Services (AWS), an Amazon.com, and Salesforce, the AI CRM, announced a significant expansion of their long standing, global strategic partnership, deepening product integrations across data and artificial intelligence (AI), and for the first time offering select Salesforce products on the AWS Marketplace. The expanded agreementRead More…

Veeam Software has announced it has launched Veeam Backup for Salesforce v2, available on Salesforce AppExchange Veeam Backup for Salesforce eliminates the risks of Salesforce data and metadata loss from human, integration, and corruption errors. This newest version from Veeam — the #1 data protection provider — extends support for multiple clouds, providesRead More…

Salesforce has announced general availability of MuleSoft’s Anypoint Code Builder, which uses trusted generative AI to help developers reduce costs and speed up software development cycles. Why it’s relevant: Businesses are racing to develop software that can power their business applications, but 80% of IT leaders say integration challenges slow theirRead More…

Luxury developer Emaar Misr, a subsidiary of the UAE’s Emaar Properties, is driving digital innovation with AI-enabled smart city solutions at Marassi, a 6.5 million sqm luxury development on Egypt’s north coast, thanks to a collaboration with Salesforce, the global leader in customer relationship management (CRM). Emaar Misr has deployedRead More…

Salesforce has signed a definitive agreement to acquire Airkit.ai, a creator of AI powered customer service applications and experiences. Airkit.ai enables Fortune 500 and fast growing businesses to build flexible, omni-channel customer engagement applications, and AI-based customer service agents. Airkit.ai is a Salesforce AppExchange partner and a Salesforce Ventures portfolioRead More…

Salesforce has announced the Einstein 1 Platform, which features major advancements for Salesforce Data Cloud and Einstein AI capabilities, all built on Salesforce’s underlying metadata framework. A trusted AI platform for customer companies, the Einstein 1 Platform gives companies the ability to safely connect any data to build AI-powered appsRead More…