This month all technological paths are leading to Dubai. The reason is not far to seek. GITEX Global, which is held annually in Dubai, serves as a showcase platform where the brightest minds, brands, and innovators across the entire tech ecosystem congregate. It is seen as a perfect avenue for tech companies to showcase their products and breakthrough innovations.
Representatives of ICT businesses tell us about their participation in the much-anticipated tech event GITEX, as well as the offerings and ideas they will showcase at the largest technology show in the Middle East.
Garnering a resounding attendance of more than 1,000 expert speakers, 4,000+ companies and 180,000 attendees from 170 countries, the event presents a host of networking opportunities for stakeholders in the tech industry. With thousands of VARs, Resellers, System Integrators and Channel suppliers expected to descend on the Dubai World Trade Center, GITEX 25 is a must attend event.
Each year, GITEX brings together the world’s most influential technology leaders to showcase what’s next. GITEX, a must attend mega event in the Middle East, makes a much-awaited return in 2025 for its 45th edition from 13th to 17th October 2025.
GITEX 2025: A Showcase for the Latest Business Technology
It features the most-reputed and innovative minds sharing and the world’s most advanced companies showcasing their insight and ideas to the world. “GITEX 2025 is a valuable platform for us to show how our solutions integrate seamlessly within the wider technology ecosystem,” says Owais Mohamed, Regional Lead and Sales Director—META & the Indian Subcontinent- Western Digital.
GITEX serves as a meeting place for distributors, buyers, sellers, retailers, experts and stakeholders from the industry, showcasing the latest products and innovations, providing a roadmap on the shape of things to come in future in the technology world.
“GITEX has always been a platform for us to strengthen partnerships with vendors, resellers, and system integrators. It offers the perfect setting to scale our capabilities, showcase collaborative expertise, and explore opportunities that would be impossible to achieve in isolation, says Ranjith Kaippada, Managing Director, Cloud Box Technologies.
Ranjith added, “By engaging directly with stakeholders, we align on roadmaps, share insights, and co-develop strategies that accelerate innovation and deliver greater value.”
Why Attend
GITEX Global features the brightest minds sharing and the world’s most advanced companies, corporate leaders, and the IT sector’s current leading lights. Attending GITEX provides an opportunity for the attendees to showcase products and solutions, network, and exchange ideas with industry peers and reconnect with your colleagues, customers and suppliers. You will have the opportunity to learn from the key decision-makers and catch a glimpse of the future from tomorrow’s disruptors.
The best part of GITEX Global 2025 is that it brings industry peers, corporate leaders, distributors, buyers, customers and partners together under one roof. Salesforce will host meetings, talks and live sessions to showcase the transformative impact of its solutions. “The exhibition presents the perfect opportunity to meet with customers, partners and new prospects from all sectors and geographies under one roof,” says Mukesh Kumar, Regional VP of Alliances and Channels at Salesforce Middle East. “Having a strong presence at the show reinforces our ongoing investments in the region and allows us to update stakeholders on how our solutions powered by AI, digital labour, and cloud can accelerate their transformation journeys.
Different stakeholders attending the impending GITEX 2025 are set to leverage the opportunities presented in the event.
“GITEX is the region’s biggest stage for collaboration, and we see it as our pit lane for partnerships. Inspired by our work in F1, where coordination across the team is essential, we are using GITEX to strengthen collaboration with distributors, resellers, and system integrators who will join us to showcase their end-to-end vertical solutions,” says Maan Al-Shakarchi, Regional Director META, Extreme Networks. “We’re also excited to welcome customers and partners traveling across Middle East, Turkey, Africa and Asia regions. Together, we will spotlight joint customer successes, explore co-innovation, and align with national transformation visions, ensuring our partners are equipped to drive growth and regional impact at full speed.”
“GITEX is an opportunity for us to deepen relationships with global vendors while surveying the market to identify best-in-breed solutions that address regional demand. For us, it’s also a platform to announce strategic MOUs with powerful partners, positioning our strength across the partner network,” says Lara Yazigi, Marketing Director of CyberKnight. Equally, we give center stage to our vendors through speaking opportunities on a global platform and create an awareness corner where our solution architects educate audiences on Zero Trust, compliance, and industry trends.
At Mindware, Gitex is not only to showcase their latest technologies from its vendors but also to create meaningful engagement with vendors, resellers, SIs and end customers. “Through demos, executive meetings, and joint go-to-market discussions, we ensure that every stakeholder sees tangible value in collaborating with us. For us, it’s about deepening trust and identifying new areas where we can innovate together,” says Varuna Shah, Strategy & Marketing Director, Mindware.
ESET is using GITEX 2025 to meet regional stakeholders in person, strengthening relationships and understanding needs. “We will also connect with hesitant potential clients, showcasing why ESET is the best cybersecurity choice, while building trust with vendors, distributors, resellers, and system integrators for long-term growth,” says Ilias Tsapsidis, Sales Director for Middle East, Greece, Cyprus & Malta at ESET.
“Smarter business thrives on strong ecosystems, and GITEX 2025 provides the ideal platform to cultivate and expand those relationships,” says Shukri Eid, General Manager of IBM Gulf, Levant, and Pakistan. “We’re using this opportunity to highlight joint innovations with our clients and partners, announcing strategic alliances, and formalizing agreements that extend our regional ecosystem and amplify the business value we deliver together. Through immersive demos of real-world, differentiated AI and cloud use cases we’re demonstrating how these technologies are reshaping industries and driving measurable outcomes across the Middle East.”
Anticipated offerings On The Show Floor
Different stakeholders attending the GITEX are willing to leverage the opportunities presented in the event.
At GITEX the top-tier vendors are bringing product and solutions offerings that help their clients gain a competitive edge. Visitors to this 45th edition of the world’s largest technology exhibition will be able to get first-hand experience of groundbreaking technological innovations.
GITEX Global provides vendors and distributors valuable opportunity to tout their latest products and innovations in Cybersecurity, AI and Analytics, Communications & Technology industries. With an intense focus on its diverse portfolio, CyberKnight has an array of internationally acclaimed products lined up to be unveiled at Gitex Global 2025. Lara Yazigi, Marketing Director, CyberKnight “Our diverse portfolio brings innovative vendors; each strategically selected for market impact. At GITEX 2025’s CyberValley, we unveil Paladin AI’s DeepGaze; the region’s first AI-powered deepfake and synthetic media detection breakthrough, empowering businesses and consumers to counter evolving digital threats with advanced, automated protection and intelligence.”
You can visit Ericsson’s booth at Hall 21, Booth G21-D10 where Ericsson will be showcasing its pioneering solutions like scalable AI industrialization and 5G advancements. Ericsson is participating in GITEX GLOBAL 2025 under the theme ‘Step into what’s next’.
Petra Schirren, President of Ericsson Gulf at Ericsson Europe, Middle East and Africa, says, “Ericsson is showcasing its high-performing programable networks. Networks that are Intent based, AI driven, and open. This will unlock the full potential of true 5G advanced, differentiated connectivity, and immersive AR experiences.” These technologies enhance consumer engagement, boost enterprise efficiency, and accelerate industrial adoption of digital solutions that are vital to the region’s transformations.
Cloud Box is all set to showcase next-gen IT infrastructure, including hyperconverged solutions that boost efficiency, scalability, and seamless operations at GITEX . Ranjith Kaippada of Cloud Box Technologies says, “We will also highlight our cybersecurity suite including home-grown NOC and SOC, hybrid and multi-cloud platforms for agility and compliance, alongside AI-driven applications with global partners. Our aim is to empower enterprises with intelligent automation, data-driven decision-making, and a competitive edge in digital transformation.”
Microsoft, with its 35 partners, will be displaying their innovations, demonstrating how their expertise customizes Microsoft’s technology for real-world needs. NVIDIA will unveil its latest full-stack data center infrastructure and cutting-edge physical AI solutions at the technology event.
Mindware will officially launch the MAGIC 2.0, the latest evolution of the company’s proprietary platform.
“This GITEX 2025 we will show the impact achieved in the last year and our vision for what’s next. As part of the G42 ecosystem, we will be present as part of G42’s vision for building AI-native nations, while showcasing our position as the core intelligence layer powering the G42 Intelligence Grid,” said Ashish Koshy, CEO, Inception. “Under the theme ‘Authentic Intelligence. Real Impact,’ we will present our powerful domain-specific and sector-agnostic products, including (In)Sight, (In)Alpha, (In)Procurement, (In)Business Productivity, (In)Business Process, (In)Business Customer Experience, (In)Business Human Capital, and more at the Main Hall (Hall 6) and Government Hall (Hall 18).”
Inception will demonstrate how these products are helping organizations accelerate transformation, unlock efficiency, and drive tangible progress. “We are also looking to make a few strategic announcements that will reinforce our leadership position and support the UAE’s national AI vision,” added Ashish Koshy.
“At GITEX, we’re showcasing how smarter businesses turn AI into outcomes, powered by watsonx, our enterprise data and AI platform,” says Shukri Eid, General Manager of IBM Gulf, Levant, and Pakistan. “From real-time race strategy with Ferrari, to AI-powered talent scouting with Sevilla FC, to solving complex challenges with IBM Quantum, we’re helping clients boost productivity, connect data to decisions, and scale with confidence across industries.”
ESET is unveiling AI-driven threat detection, zero-trust frameworks, and advanced endpoint protection to combat sophisticated attacks at GITEX 2025. “These innovations address the evolving needs of businesses and consumers by enhancing resilience, enabling secure digital transformation, and safeguarding critical infrastructure across diverse sectors in the Middle East,” says Ilias Tsapsidis of ESET.
HP is showcasing its newest AI PCs and the Workforce Experience Platform at GITEX which gives the company a unique chance to connect in person, catch up with vendors and resellers, and showcase its latest innovations firsthand.
Extreme Networks will showcase Extreme Platform ONE, the industry’s first all-in-one networking platform powered by conversational, muiltimodal, and agentic AI. By combining networking, AI, and security solutions into one powerful and radically simplified experience, IT teams can reduce the time it takes to complete mundane tasks from hours to minutes. “We’ll also highlight our customers and how they’re using Extreme’s solutions to optimize their operations, including Stake F1 Team Kick Sauber and the Yas Marina Circuit,” states Maan Al-Shakarchi of Extreme Networks
Western Digital will showcase its highest-capacity HDDs, including Ultrastar and WD Red Pro products, along with its platform solutions validated for real-world AI workflow demands. These innovations form the backbone of next-generation AI, cloud, and NAS workloads, enabling businesses in the region to scale cost-effectively, optimize infrastructures, and stay competitive in data-driven markets.
Agentic AI Takes Centre Stage at GITEX
Today artificial intelligence age is progressing towards “agentic” era. Agentic transformation is now an enterprise imperative. Enterprises use agentic AI to enhance business processes and solve complex industry challenges. Microsoft Middle East, for which GITEX is one of the most important business events this year, is using it to spotlight Agentic AI, autonomous systems that plan, reason, and act alongside people. “We will be showcasing how AI moves from concept to impact, enabling businesses and governments to deliver secure, scalable, and human-centered transformation across the UAE,” says Ahmed Hamzawy, Chief Partnership Officer, Microsoft UAE.
Salesforce is set to showcase its newest agentic AI solutions at GITEX Global. The company will demonstrate how organisations can harness intelligent automation and digital labour to drive competitive advantage and transform their operations. Salesforce will highlight the power of Salesforce solutions, including Agentforce, Data Cloud, and Hyperforce, to tap the power of AI and cloud to deliver enhanced customer service and game-changing efficiency. “Salesforce’s solutions are already driving innovation across key sectors, including government, retail, and ecommerce,” says Mukesh Kumar of Salesforce.
Extreme Networks is set to showcase Extreme Platform ONE, the industry’s first all-in-one networking platform powered by conversational, muiltimodal, and agentic AI at GITEX 2025.
Opportunities for Channel Partners
Gitex is an essential platform for Channel Partners. It provides networking opportunities and generates valuable leads that turn into profitable business opportunities.
The role of channel partners is shifting from simply reselling products to delivering integrated solutions and services. They are evolving into strategic advisors. Rakesh Parbhoo, Executive Vice President, Middle East and Africa at Westcon-Comstor, said, “We’ll be showcasing our innovative value-added offerings that empower channel partners to grow their business, from our analytics-led Intelligent Demand (iD) sales programme to our 3D Lab virtual demo environment, AWS Marketplace enablement, TechXpert community and SkillBoost training. Each solution is designed to meet the evolving needs of partners and their customers.”
Channel partners are shifting from transactional selling to strategic guidance.
GITEX Global features the brightest minds sharing and the world’s most advanced companies corporate leaders, key decision-makers from government sector, global solution providers and distributors.
It goes without saying that distributors, buyers, sellers and stakeholders in the cyber security arena will also sharing their insight during GITEX Global to provide a roadmap on the shape of things to come in future in the cyber security world.
ESET sees channel partners evolving into strategic advisors, guiding businesses through AI, cloud, and cybersecurity adoption. “To ensure long-term growth, we provide training, co-marketing, and technical resources, alongside tailored managed security services, empowering partners to deliver scalable, future-ready solutions that align with regional compliance and customer needs,” says Ilias Tsapsidis of ESET.
GITEX 2025 will see the return of the Westcon-Comstor CONNECT Lounge, a space for strategic partner engagement. Westcon’s Rakesh says, “It offers a professional setting for high-level discussions, business alignment and exploring growth opportunities with vendor executives, sales leaders and business development specialists.”
The role of partners is becoming even more strategic, guiding customers through complex decisions and tailoring solutions to their needs. Ahmed Hamzawy of Microsoft UAE says, “Our focus is to empower them with training, co-innovation, and investment in capabilities. Together, were building resilience and ensuring long-term growth in an increasingly digital economy.”
“The digital era is all about collaboration, and in this ecosystem, channel partners aren’t just resellers, but rather they act as advisors and co-innovators” says Ashish Koshy, CEO, Inception.
At GITEX, under our F1 theme, Extreme Networks will show how partners can accelerate customer transformation, reduce complexity, and capture new growth opportunities, helping organizations across the region race ahead with confidence.
Ericsson is engaging with regional vendors, resellers, and integrators by showcasing pioneering solutions like scalable AI industrialization and 5G advancements. “At Ericsson, we support channel partners by providing scalable AI industrialization solutions and AI-driven automation for autonomous networks that accelerate enterprise adoption,” says Petra Schirren, President of Ericsson Gulf at Ericsson Europe, Middle East and Africa.
Channel partners are shifting from transactional selling to strategic guidance. “We support this with training and managed services, for example through HP Amplify AI – a program offering AI-focused enablement, certifications, and customer use cases – so partners can deliver secure, outcome-based solutions that align with their evolving business needs,” says Narayanan Venkataraman, Head of Channel – Middle East, Saudi Arabia, Africa, HP.
Conclusion
It can be said with certainty that like previous year, AI will dominate GITEX this year. What is worth mentioning that AI is no longer a trend with a vague promise to change our lives, but rather a tangible reality — with mind-blowing progress in new solutions embedded with AI.