Salesforce has announced plans to collaborate with Accenture to accelerate the deployment of generative AI for CRM. Together, the companies intend to establish an acceleration hub for generative AI that provides organizations with the technology and experience they need to scale Einstein GPT – Salesforce’s generative AI for CRM —Read More…

Salesforce has announced new Commerce Cloud innovations that will help companies in any industry connect to their customers with personalised experiences powered by real-time data – all on one unified platform. Significance: Eighty-one percent of consumers plan to reassess their budget over the next 12 months, shifting spending toward more personalised experiences. Retailers whoRead More…

Salesforce has partnered with PwC’s Egypt Technology and Innovation Centre (ETIC) to offer a free, three-week Salesforce training that aims to equip participants with the skills and knowledge needed to lead off a thriving career in the Salesforce ecosystem. This partnership comes to reinforce the strategic alliance between Salesforce andRead More…

Salesforce has announced new Customer 360 for Health capabilities that help healthcare providers deliver more personalized patient experiences and reduce operational costs. Significance: Healthcare providers need cutting edge technologies, including real-time data, AI, and automation, to deliver the seamless, personalized experiences patients need. However, many healthcare organizations aren’t keeping upRead More…

Salesforce has launched Einstein GPT, the world’s first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at hyperscale. With Einstein GPT, Salesforce will transform every customer experience with generative AI. Einstein GPT will infuse Salesforce’s proprietary AI models with generative AIRead More…

Canalys estimates that cloud marketplaces will grow to over US$45 billion by 2025, representing an 84% CAGR. Cloud marketplaces are accelerating as a route to market for technology, led by hyperscale cloud vendors such as Alibaba, Amazon Web Services, Microsoft, Google and Salesforce, which are pouring billions of development dollarsRead More…

Salesforce has announced that Genie Customer Data Cloud, the #1 CRM data cloud, is now powered by Tableau, helping businesses better understand and unlock customer data and deliver actionable insights in real time and at scale. Now, any company can analyze billions of data points stored and harmonized in GenieRead More…

By Rick Vanover, Senior Director of Product Strategy, Veeam Veeam is expanding its portfolio of products to include our newest offering, Veeam Backup for Salesforce, which eliminates the risk of losing Salesforce data and metadata due to human error, integration issues and other Salesforce data loss scenarios. As Salesforce continuesRead More…