Salesforce Recognises Partners for Growth and Success in Middle East

Salesforce has announced the winners of its annual Middle East Partner Awards 2024 across 10 categories. All the winning partners were facilitated at the Middle East Partner Awards event that was held yesterday as part of Salesforce World Tour Essentials Dubai, which gathered more than 2,000 attendees across Salesforce’s regional ecosystem.

The Salesforce partner ecosystem in the Middle East has grown 29% in FY24, and these partners have expanded their expertise through a 35% increase in certifications and the addition of 29% more consultants. These partners are helping organizations across all sectors to raise employee productivity and transform with real-time insights and new levels of customer experience.

Steve Corfield, EVP & GM – Global Alliances, Channels & Emerging Products, Salesforce, said: “Our partners are deeply skilled at helping customers transform their operations using the Salesforce platform and products. The awards recognize the immense value and knowledge our partners bring to the Salesforce ecosystem, and the success they enable for our mutual customers.”

This year, the awards included two entirely new categories, Digital Partner of the Year and Data & AI Partner of the Year, reflecting the growing importance of digital applications and artificial intelligence to transformation.

Mukesh Kumar, Regional Vice President for Salesforce Alliance & Channels Middle East, said: “The event was a showcase of what a truly empowered partner ecosystem can achieve. The continued growth, creativity, dynamism, skill and dedication of our expanding partner ecosystem made the 2024 awards a truly special occasion. I congratulate all the winners on their excellent work and well-deserved recognition.”

The list of winners: 

1 Customer Success Partner – EI-Technologies MENA
2 Outstanding Knowledge Partner (Innovation – Credentials) – PwC
3 Sales Excellence Partner (Engagement – ACV) – CloudzLab
4 Community Impact Partner – Deloitte
5 Digital Partner of the Year – ConX Digital
6 Outstanding New Logo Partner – Accenture
7 Data & AI Partner of the Year – Horizontal
8 One A&C Cloud Solution Partner – Ejada
9 Rising Star Partner – DTCForce
10 Overall Partner of the Year – Coberg