The BlackBerry KEYone is the first smartphone released from TCL Communication under a new brand licensing agreement signed in December 2016 with BlackBerry Limited. The BlackBerry KEYone is available in Dubai Mall.
Mike Al-Mefleh, Middle East Regional Director for BlackBerry Mobile, a business unit within TCL Communication, said, “The UAE is one of the most promising markets in the Middle East, with one of the highest smartphone penetration rates in the world. The GCC as a whole represents a great opportunity for us, and with the region riding a wave of unprecedented connectivity and home to a digitally savvy generation of consumers, there could be no better time for us to introduce our new flagship product.”
“We would like to congratulate TCL Communication on the UAE launch of the BlackBerry KEYone” commented Fahad Albannai, CEO, Axiom Telecom. “With the launch of the KEYone, productivity and security are clearly placed front and center, reaffirming their commitment to a modern generation of professional consumers. We are delighted to be partnering with them to distribute the new flagship device.”
Khaled ElKhouly, Chief Consumer Officer, Etisalat, said, “The UAE’s smartphone market is always evolving and has much to offer to vendors, retailers and telecommunication providers alike. The BlackBerry KEYone is a product that will cater to the needs of both young, social media hungry consumers, and the professional community. At Etisalat, we always look for the best innovations to offer our customers, and this is a strong addition to our offering.”
BlackBerry KEYone pairs the best of BlackBerry’s software and security with TCL Communication’s commitment to delivering high-quality, reliable smartphones to customers around the world.
Beyond the iconic BlackBerry design that’s been curated for the modern user, the BlackBerry KEYone comes with a number of additional features that truly reinvents communications for the professional consumer.
The BlackBerry KEYone is nationwide from May 22nd in Axiom retail stores, Etisalat owned stores and key retail stores in the UAE.
