LG puts picture on the wall

LG has announced the Picture-on-Wall design ultra-premium TV’s rollout in the UAE which sports an unrivalled razor-thin profile with less than 3mm of thickness when mounted on the wall. Awarded Best-of-the-Best at CES 2017, LG’s W series is the ultimate expression of cinema-quality experience for the home and is now available to the avid TV consumer of the UAE.

Designed in response to user feedback, the LG SIGNATURE OLED TV W is the global leader in innovation and design within the premium TV category, following LG’s “less is more” philosophy, stripping away everything to emphasize the beauty of the screen alone. So thin, that when mounted on a wall, the LG SIGNATURE OLED TV W creates an illusion of gazing out a window.

“The LG SIGNATURE OLED TV W is a true masterpiece of our time. We are confident our premium consumers in the UAE will marvel at the experience that this television creates, as it sets the golden standard in the premium television segment. We invite our fervent television consumers to experience the future of TV with LG’s W, the embodiment of LG’s commitment and leadership in the world’s leading OLED technology,” said Mr. Yong Geun Choi, President, LG Electronics Gulf.

The paper-thin, TV W when mounted appears as though it is blending with the wall. It is coupled with a flat cable that connects it to a premium sound bar, which includes the connection ports, and other premium features separate from the screen itself, making the LG SIGNATURE OLED TV W design even more poster-style and perfectly minimal.

The LG SIGNATURE OLED TV W has the perfect colour palette thanks to the deepest possible black. Unlike some other 4K televisions, the W series and all LG 2017 OLED TVs feature Active HDR for displaying next-generation HDR content designed to render brighter scenes and greater shadow detail. Active HDR allows LG TVs to process the picture frame by frame, inserting dynamic data where needed. This technology allows the TV to offer the best picture even if the original HDR content contains static or no metadata at all. And all of LG’s 2017 OLED TVs support the full palette of HDR formats, including Dolby Vision, HDR10, HLG (Hybrid Log Gamma) and are ready to support Advanced HDR by Technicolor technology.

The LG OLED TV W is available in both 65 and 77-inch models at the LG brand shop in Dubai Mall and all leading power retailers in the UAE including Jumbo electronics in Mall of Emirates, Emax in Yas Mall, Sharaf DG in Time Square Centre and Plugins in Dubai Festival City Centre for AED 60,000 ~ AED 90,000.