The Regional Market is Going Through Lots of Challenges

Sumith Thekkayil

Channel Post speaks to Sumith Thekkayil, the Category Manager for Digital and IT at Home Electronics Co. W.L.L, about the market trends in the region, and their plans for DISTREE 2017

What trends have you seen in the regional IT and consumer electronics market?
Overall market is going through a challenging period as of now and we are not expecting any huge growth as now. Sustainability is the biggest question mark that comes to mind for the retail segment.

How important is an event such as Distree for your overall regional strategy?
An event such as Distree really helps retailers like us to meet our overseas business partners, vendors, and distributors. This platform really helps us to understand the current market trends and upcoming trends for products in the IT field. We can also  understand the factors that are affecting the market. We use the event to launch new products and meet new vendors.

Which industry sectors are the most upcoming for the kind of solutions and products you deal in?
The telecom industry is the one which drives the sales momentum and keeps the industry safe. Even though the competition is huge amongst many brands in the telecom sector, brands that offer quality and good services to the customers can retain a stable position. Smartphones and mobile phones are the current trend of market

What is your theme for participation at Distree this year?
At the event, we will be meeting our overseas partners and their higher management team for better business opportunities. We will also be developing new vendors, brands and finding out the current market trends in the region. We will also use the event to check out new products from vendors.