Freshworks has announced the launch of its new data center, powered by Amazon Web Services (AWS), in the UAE. This underscores Freshworks’ commitment to driving innovation across the Middle East and Africa (MEA) by making it easier for businesses to harness the full power of its modern, AI-powered customer andRead More…

HSBC has announced the launch of WorldTrader in the UAE, a digital trading platform providing customers with access to a wide range of investments internationally. WorldTrader will give HSBC Wealth and Personal Banking (WPB) customers access to up to 80 per cent of global stock market capitalisation to trade equities,Read More…

Salesforce has released the new State of Service report, sharing insights from over 5,500 service professionals across 30 countries — including 100 from UAE. The report covers the priorities, challenges, and strategies shaping customer service, including how service teams are tapping AI and data to increase revenue, efficiency, and customer satisfaction amidRead More…