Salesforce has announced the Einstein 1 Platform, which features major advancements for Salesforce Data Cloud and Einstein AI capabilities, all built on Salesforce’s underlying metadata framework. A trusted AI platform for customer companies, the Einstein 1 Platform gives companies the ability to safely connect any data to build AI-powered appsRead More…
Salesforce and Google announced an expansion of their strategic partnership to bring together Salesforce, the #1 AI CRM, and Google Workspace, the world’s most popular productivity tool, to drive productivity with AI. This partnership will deliver new bidirectional integrations that allow customers to bring together context from Salesforce and GoogleRead More…
Salesforce has shared the topline results from a forthcoming IDC study showing that the company and its partner ecosystem, fueled by the new wave of generative artificial intelligence (AI), will create a net gain between 2022 and 2028 of more than $2 trillion in business revenues and 11.6 million jobs.Read More…
Genesys has announced a strategic collaboration with Salesforce to help businesses bring together their data, agents, bots and communication channels for smarter end-to-end customer and employee experiences. The companies are introducing a unified AI-powered customer experience and relationship management solution that integrates Genesys Cloud CX and Salesforce Service Cloud calledRead More…
Salesforce has released the new State of the Connected Customer report, sharing insights from 14,300 consumers and business buyers across 25 countries — including 650 from UAE. The report uncovers how AI, digital transformation, and macroeconomic trends are reshaping customer expectations and behaviors across the buying lifecycle. Key insights fromRead More…
Salesforce has announced the general availability of Einstein Studio, a new, easy-to-use “bring your own model” (BYOM) solution that enables companies to use their custom AI models to power any sales, service, marketing, commerce, and IT application within Salesforce, helping them get more from their AI and data investments. EinsteinRead More…
Salesforce and Deloitte Digital have announced a collaboration to provide businesses around the world with the accelerators and strategies they need to deploy trusted AI for CRM. Deloitte Digital will offer its AI services, industry experience, and deep knowledge of data protection regulations to help organizations implement and scale AIRead More…
In order to further diversify and strengthen the Middle East and North Africa’s technology ecosystem, Salesforce is hosting a Trailblazer Connect Career Fair on July 20th. Coming on the heels of the recent Salesforce World Tour Essentials Dubai event, the Trailblazer networking opportunity is targeted at developing a more inclusiveRead More…
Thierry Nicault, Area Vice President and General Manager, Salesforce Middle East, explains how AI, Data and CRM can drive transformation and growth.Read More…
Salesforce has announced plans to collaborate with Accenture to accelerate the deployment of generative AI for CRM. Together, the companies intend to establish an acceleration hub for generative AI that provides organizations with the technology and experience they need to scale Einstein GPT – Salesforce’s generative AI for CRM —Read More…
Salesforce has announced new Commerce Cloud innovations that will help companies in any industry connect to their customers with personalised experiences powered by real-time data – all on one unified platform. Significance: Eighty-one percent of consumers plan to reassess their budget over the next 12 months, shifting spending toward more personalised experiences. Retailers whoRead More…
Salesforce has partnered with PwC’s Egypt Technology and Innovation Centre (ETIC) to offer a free, three-week Salesforce training that aims to equip participants with the skills and knowledge needed to lead off a thriving career in the Salesforce ecosystem. This partnership comes to reinforce the strategic alliance between Salesforce andRead More…
