Genesys has announced a strategic collaboration with Salesforce to help businesses bring together their data, agents, bots and communication channels for smarter end-to-end customer and employee experiences. The companies are introducing a unified AI-powered customer experience and relationship management solution that integrates Genesys Cloud CX and Salesforce Service Cloud calledRead More…
Salesforce has released the new State of the Connected Customer report, sharing insights from 14,300 consumers and business buyers across 25 countries — including 650 from UAE. The report uncovers how AI, digital transformation, and macroeconomic trends are reshaping customer expectations and behaviors across the buying lifecycle. Key insights fromRead More…
Salesforce has announced the general availability of Einstein Studio, a new, easy-to-use “bring your own model” (BYOM) solution that enables companies to use their custom AI models to power any sales, service, marketing, commerce, and IT application within Salesforce, helping them get more from their AI and data investments. EinsteinRead More…
Salesforce and Deloitte Digital have announced a collaboration to provide businesses around the world with the accelerators and strategies they need to deploy trusted AI for CRM. Deloitte Digital will offer its AI services, industry experience, and deep knowledge of data protection regulations to help organizations implement and scale AIRead More…
In order to further diversify and strengthen the Middle East and North Africa’s technology ecosystem, Salesforce is hosting a Trailblazer Connect Career Fair on July 20th. Coming on the heels of the recent Salesforce World Tour Essentials Dubai event, the Trailblazer networking opportunity is targeted at developing a more inclusiveRead More…
Thierry Nicault, Area Vice President and General Manager, Salesforce Middle East, explains how AI, Data and CRM can drive transformation and growth.Read More…
Salesforce has announced plans to collaborate with Accenture to accelerate the deployment of generative AI for CRM. Together, the companies intend to establish an acceleration hub for generative AI that provides organizations with the technology and experience they need to scale Einstein GPT – Salesforce’s generative AI for CRM —Read More…
Salesforce has announced new Commerce Cloud innovations that will help companies in any industry connect to their customers with personalised experiences powered by real-time data – all on one unified platform. Significance: Eighty-one percent of consumers plan to reassess their budget over the next 12 months, shifting spending toward more personalised experiences. Retailers whoRead More…
Salesforce has partnered with PwC’s Egypt Technology and Innovation Centre (ETIC) to offer a free, three-week Salesforce training that aims to equip participants with the skills and knowledge needed to lead off a thriving career in the Salesforce ecosystem. This partnership comes to reinforce the strategic alliance between Salesforce andRead More…
Salesforce has announced new Customer 360 for Health capabilities that help healthcare providers deliver more personalized patient experiences and reduce operational costs. Significance: Healthcare providers need cutting edge technologies, including real-time data, AI, and automation, to deliver the seamless, personalized experiences patients need. However, many healthcare organizations aren’t keeping upRead More…
McLaren Racing has announced that it will partner with Salesforce as an Official Partner of the McLaren Formula 1 Team. The partnership will deliver unique connected experiences on and off the track, helping to strengthen fan engagement and attract new audiences. Salesforce will help McLaren deepen the relationship with itsRead More…
Salesforce has launched Einstein GPT, the world’s first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at hyperscale. With Einstein GPT, Salesforce will transform every customer experience with generative AI. Einstein GPT will infuse Salesforce’s proprietary AI models with generative AIRead More…
