Salesforce announced new AI models, including xGen-Sales, a proprietary model trained and designed to power autonomous sales tasks with Agentforce, and xLAM, a new family of Large Action Models designed to handle complex tasks and generate actionable outputs.Read More…
Salesforce has introduced two new fully autonomous AI sales agents: Einstein Sales Development Rep (SDR) Agent and Einstein Sales Coach Agent. Generally available in October, these sales agents are built on Salesforce’s Einstein 1 Agentforce Platform to help sales teams accelerate growth. Einstein SDR Agent autonomously engages with inbound prospects to nurture pipeline 24/7. Unlike chatbots thatRead More…
Thierry Nicault of Salesforce explains that organizations are leveraging AI to enhance customer experiences by integrating structured and unstructured data. Using Retrieval Augmented Generation (RAG) with large language models ensures personalized, accurate insights.Read More…
Salesforce has released the new State of Marketing report, sharing insights from over 4,800 marketing leaders across 29 countries — including 99 from the UAE. The report covers the latest trends on how marketers are evaluating and implementing AI into their operations; approaching data acquisition, maintenance, and application strategies; andRead More…
Salesforce has released the new State of Service report, sharing insights from over 5,500 service professionals across 30 countries — including 100 from UAE. The report covers the priorities, challenges, and strategies shaping customer service, including how service teams are tapping AI and data to increase revenue, efficiency, and customer satisfaction amidRead More…
Salesforce showcased the transformative power of its latest AI and cloud-based solutions to more than 2,000 customers, partners and associates at Salesforce World Tour Essentials Dubai, held at Madinat Jumeirah. The seniority and number of attendees demonstrated the surging interest in AI and digital transformation solutions in the region, withRead More…
Salesforce has announced the winners of its annual Middle East Partner Awards 2024 across 10 categories. All the winning partners were facilitated at the Middle East Partner Awards event that was held yesterday as part of Salesforce World Tour Essentials Dubai,Read More…
NTT DATA has been selected by Salesforce, the #1 AI CRM, to help standardise and streamline the company’s application environment. NTT DATA will support management and development of hundreds of applications across Salesforce’s organisation so they can focus on helping their customers use data and AI to achieve better insightsRead More…
Thierry Nicault, Salesforce’s Area Vice President and General Manager for the Middle East, discusses the importance of AI and reveals three ways to keep humans at the helm of AI to harness the power of innovation without exposing them to dangerous risks.Read More…
Salesforce has announced the beta availability of Einstein Copilot for Tableau, a new capability designed to help users in every role and function explore data with AI assistance. Businesses tend to distribute insights from data in reports and dashboards created by expert analysts. Dashboards created in Tableau are visual andRead More…
Arada is expanding its use of Salesforce solutions, tapping the power of generative AI to transform its ability to utilise data, manage its operations, and boost customer experience across its operations. The fast-growing developer – which has launched five residential communities across Dubai and Sharjah and delivers services such asRead More…
The use of generative AI in the workplace is surging in the UAE, with 40% of workers already having implemented or experimenting with the technology, compared to just 28% of workers globally, according to Salesforce’s generative AI snapshot research titled “The Promises and Pitfalls of Generative AI at Work”. InRead More…
