Salesforce has announced the launch of Agentforce in Arabic, marking a significant milestone in bringing the next era of autonomous AI agents to organisations across the United Arab Emirates.Read More…
Salesforce is all set to launch Slack data residency in the United Arab Emirates (UAE), giving organizations in the country the ability to use the agentic operating system for work while retaining all data within the UAE’s borders.Read More…
This month all technological paths are leading to Dubai. The reason is not far to seek. GITEX Global, which is held annually in Dubai, serves as a showcase platform where the brightest minds, brands, and innovators across the entire tech ecosystem congregate.Read More…
Mukesh Kumar, Regional VP of Alliances and Channels at Salesforce Middle East, highlights that at GITEX 2025, Salesforce will showcase AI innovations, including Agentforce, Data Cloud, and Hyperforce, empowering enterprisesRead More…
Government agencies face increasing pressure to improve responsiveness, efficiency, and productivity amid staffing shortages and rising public expectations. That’s why Salesforce has launched Agentforce for Public Sector to augment government workers with digital labor — a digital workforce of intelligent AI agents — that can autonomously handle complex and time-consuming tasks while stayingRead More…
Salesforce has signed a definitive agreement to acquire Bluebirds, a leading AI-powered prospecting platform that helps sales teams identify and engage high-potential leads using advanced lead intelligence and data enrichment.Bluebirds’ agentic technology streamlines top-of-funnel prospecting, helping sales teams connect with the right leads faster and work more efficiently. Upon close,Read More…
The IT distribution landscape in the Middle East is undergoing a profound transformation, fueled by rapid digitalisation, artificial intelligence (AI), and shifting market expectations. Once defined by bulk hardware shipments and reactive, push-based sales tactics,Read More…
Following the unveiling of NTT DATA’s Smart AI Agent Ecosystem, a transformative enterprise-grade framework for agentic solutions, NTT DATA has announced a new service offering for Salesforce’s Agentforce that will help clients accelerate the adoption of autonomous AI agents to work alongside humans. The service will be delivered through anRead More…
Salesforce has announced Agentforce 3: a major upgrade to its digital labor platform that gives companies the visibility and control to scale AI agents without compromise. As enterprise adoption accelerates, the real blocker has become clear: teams can’t see what agents are doing — or evolve them fast enough. Agentforce 3Read More…
Mukesh Kumar, Regional VP of Alliances and Channels at Salesforce Middle East, reflects on his 14+ year journey and how Salesforce has evolved into a full-spectrum platform. In the region, partner momentum and AI-driven innovationRead More…
Salesforce has announced that its partner ecosystem in the Middle East experienced a 23% year-over-year growth in fiscal year (FY) 2025, reaching a cumulative total of 275 partners. Furthermore, these partners have expanded their expertise through a 24% increase in certificationsRead More…
Salesforce has showcased the transformative potential of AI-enabled digital labour for organisations in the Middle East at Agentforce World Tour Dubai, held at Madinat Jumeirah . Salesforce brought together more than 3,000 delegates for the event, including customers, partners, and associates, demonstrating the fast-growing interest and strong demand for digitalRead More…
