Trend Micro announced its new Partner Programme which is devised to focus on rewarding its channel partners proactivity, driving new business and customer retention, delivering greater rewards and reviewing partners who are underperforming. Trend Micro's new approach makes it a leaner, agile and more lucrative Partner Programme, in which the vendor delivers simplicity, flexibility and profitability to its partners, in return for a much-boosted set of rewards around profitability. The tiering structure is now a simple Bronze, Silver, Gold and Platinum arrangement - vastly improved flexibility and vastly reduced administration, plus a far clearer line of accountability to each and every partner.