Trend Micro announces new partner programme

Trend Micro announced its new Partner Programme which is devised to focus on rewarding its channel partners proactivity, driving new business and customer retention, delivering greater rewards and reviewing partners who are underperforming.

Trend Micro’s new approach makes it a leaner, agile and more lucrative Partner Programme, in which the vendor delivers simplicity, flexibility and profitability to its partners, in return for a much-boosted set of rewards around profitability. The tiering structure is now a simple Bronze, Silver, Gold and Platinum arrangement – vastly improved flexibility and vastly reduced administration, plus a far clearer line of accountability to each and every partner.

“Our channel eco-system play a crucial role in making our products and solutions widely available and our new channel initiatives are designed to empower and make them profitable. If our partners work with us to develop profitable, sustainable business, we will reward it with training, certification, specialisation, business planning, and marketing tools, as well as very competitive margins. We give our partners the only Programme in the industry that goes beyond traditional anti-virus business and plugs them straight into the rapidly expanding cloud security and virtualization markets. Underperformance is no longer an option,” said Sushma Kajaria, Channel Development Manager, Trend Micro, MMEA.

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