HP and a global community of creators unveiled a groundbreaking virtual reality (VR) simulation of what life on Mars could look like for a human population of one million people. The HP Mars Home Planet program, led by HP and NVIDIA, is the culmination of a year-long engagement with theRead More…

With all the talk about digital transformation going all around the world, it is important for the channel community in the region to be transformed digitally by embracing the changes and charting out the role for themselves in the world of digital transformation. Discussing about the role of channel inRead More…

Mathew Thomas, Managing Director, Middle East, Turkey and East Africa, HP elaborates on the importance of partnering with the relevant authorities in the fight for counterfeit print products, which has become a growing problem for print markets in the region. He emphasizes that consumers must stay vigilant and avoid counterfeits byRead More…

HP launched a series of new products at CES 2018 that take PC performance, design, and functionality to new heights – ranging from the world’s most powerful convertible and its newest Always-Connected PC 2-in-1 to cutting-edge gaming technology.Read More…

The rapid development of smart technology, combined with increased reliance on cloud services and the impact of big data and IoT, has redefined the way people interact and how companies do business. Unsurprisingly, the enterprise sector in the region is experiencing widespread digital disruption and is faced with the opportunityRead More…