Veeam Appoints Kate Hutchison as Chief Marketing Officer
2017-10-04
Veeam Software has today announced that Kate Hutchison has been appointed Chief Marketing Officer (CMO).Read More…
Smartphone Maker Wileyfox’s CEO and CMO Leave
2017-03-26
Wileyfox co-founders Nick Muir and Victoria Denman have stepped down from their respective positions of CEO and CMO at the smartphone manufacturer. Both of them will form a start-up accelerator called Growth Hackers Global. “We have given our former colleagues all the tools they need to succeed and we lookRead More…
Oracle’s CMO joins Fortinet
2015-06-23
Fortinet today announced that the chief marketing officer (CMO) at Oracle Corporation, Judith Sim has joined the company’s Board of Directors.Read More…
Riverbed appoints Kate Hutchison as Chief Marketing Officer
2013-10-22
Riverbed Technology, the application performance company, has announced that Kate Hutchison has been appointed chief marketing officer (CMO).Read More…
Digital era transforming CMO's agenda
2011-10-29
A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.
The research shows that the measures used to evaluate marketing are changing. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function’s effectiveness by 2015. Read More…
