Home Tag "CMO"

Commvault appoints Anna Griffin as CMO

Deepak Singh
Commvault has announced Anna Griffin as its new Chief Marketing Officer (CMO). “Commvault is an industry pioneer, and I believe we are unmatched in the category by every measure,” said Griffin. “Our technology continues to set the pace for innovation in data protection across any environment or application. I see it as my mandate to […]

Veeam Software appoints Rick Jackson as CMO

Subha Bhargavi
Veeam Software today announced that it has appointed Rick Jackson as Chief Marketing Officer (CMO). Jackson is an experienced marketing leader who most recently held chief marketing roles at Qlik, Rackspace and VMware. He will lead Veeam’s global marketing organization as it continues to drive brand preference and ongoing growth as the #1 market leader […]

Smartphone Maker Wileyfox’s CEO and CMO Leave

Wileyfox co-founders Nick Muir and Victoria Denman have stepped down from their respective positions of CEO and CMO at the smartphone manufacturer. Both of them will form a start-up accelerator called Growth Hackers Global. “We have given our former colleagues all the tools they need to succeed and we look forward to seeing what they […]

Digital era transforming CMO's agenda

The Channel Post Staff
A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world's top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change. The research shows that the measures used to evaluate marketing are changing. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function's effectiveness by 2015.
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