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Adobe recently brought the leading Web-based provider of electronic signatures and signature automation provider EchoSign, whose pioneering electronic signature solution will be a key component of Adobe’s document exchange services platform for reliably exchanging documents for universal access, review and approval. EchoSign’s solution, which currently supports more than three million users worldwide, will be offered as part of Adobe’s online document exchange services platform. Read More…

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Adobe appointed Alfalak Distribution, a leading IT distributor in KSA, to target the fast growing Saudi Arabian market. Alfalak joins the company’s strategic network of Middle East and North African distributors and it will be supporting the full range of Adobe products to ensure availability for business users and retail outlets. “During the past year, we have been carefully reviewing our distribution strategy in Saudi Arabia to ensure that we understand the needs of channel partners and customers, and have the ability to deliver products efficiently and effectively across the Kingdom,” said Abdallah Saqqa, General Manager, Adobe Systems MENA. “Alfalak has an extensive understanding and widespread penetration of the market in the Kingdom and we are pleased to welcome them to our network.”
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South Africa based First Technology, an authorised Adobe reseller, is beefing up its Adobe technical capability with the establishment of a development division focusing on Adobe solutions. Complementing its enhanced focus on Adobe, First Technology is also an accredited Adobe Silver Partner and is a preferred Software Asset Management Partner.

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Adobe plans to make its leading creativity and business productivity applications more accessible to Lebanon’s business community and design industry professionals via a new productivity strategy that will center on its immensely popular Creative Suite 5 (CS5) and the Adobe Acrobat application software. As part of the strategy, Adobe is offering Lebanese businesses discounts of up to 70 per cent on the published Middle East price of CS5 and Acrobat.
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Adobe today unvelied the new Adobe Creative Suite 5.5 product line, enabling designers and developers to target popular and emerging smartphone and tablet platforms, as the revolution in mobile communications fundamentally changes the way content is distributed and consumed. Today’s launch marks a significant change to Adobe’s product release strategy for Creative Suite, the industry-leading design and development software for virtually every creative workflow across print, video, mobile and online media.
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Adobe Systems announced that Ashraf Jarad has been appointed as Channel Account Manager for the Middle East and North Africa market. The appointment reflects Adobe’s commitment to strengthening relationships with channel partners to address growing demand for its content creation solutions across the region. Ashraf brings extensive experience from aRead More…