Alfalak to distribute Adobe KSA

Ahmed Ashadawi, CEO and President, Alfalak Electronic

Adobe appointed Alfalak Distribution, a leading IT distributor in KSA, to target the fast growing Saudi Arabian market. Alfalak joins the company’s strategic network of Middle East and North African distributors and it will be supporting the full range of Adobe products to ensure availability for business users and retail outlets.

“During the past year, we have been carefully reviewing our distribution strategy in Saudi Arabia to ensure that we understand the needs of channel partners and customers, and have the ability to deliver products efficiently and effectively across the Kingdom,” said Abdallah Saqqa, General Manager, Adobe Systems MENA. “Alfalak has an extensive understanding and widespread penetration of the market in the Kingdom and we are pleased to welcome them to our network.”

Ahmed Ashadawi, CEO and President, Alfalak Electronic Equipment & Supplies Co. commented, “We are delighted to join the Adobe network as an authorized distributor. Through this partnership, we will be offering our customers in Saudi Arabia with optimal solutions, while complementing the growth strategy of Adobe in the Kingdom.”