Adobe targets Lebanon

Adobe  plans to make its leading creativity and business productivity applications more accessible to Lebanon’s business community and design industry professionals via a new productivity strategy that will center on its immensely popular Creative Suite 5 (CS5) and the Adobe Acrobat application software.

As part of the strategy, Adobe is offering Lebanese businesses discounts of up to 70 per cent on the published Middle East price of CS5 and Acrobat.

Salwa Faour, Representative of Mohammed Al Safadi, Lebanon’s Minister of Economy & Trade, said, “Adobe’s move to offer a substantial discount on its Creative Suite 5 and Acrobat mean that the business community as a whole and particularly the SME sector, which is pivotal to the Lebanese economy, can benefit from the company’s latest product offering, as affordability of software is often a key consideration among businesses.

The impact of Adobe’s latest strategic initiative on countering software piracy in Lebanon is also expected to be profound. Lebanon represents a highly competitive and fast growing regional economy, which is why we are exploring better ways to serve this vibrant market.

“We will start by better aligning our pricing, anti-piracy and business strategies with the unique needs of the country’s design professionals and small and medium enterprises (SME). We intend to complement the steady growth of Lebanon’s business sector by providing products that greatly enhance their productivity. Adobe has always been focused on extending its support to its user community.” said Naser Samaenah, Regional License Compliance Manager ME & North Africa, Adobe Systems MENA.