Naizak to distribute Blue Coat

Saudi Arabia based Naizak announced that it has been signed a value-added distributor for Blue Coat Systems to help build the partner network across the Middle East and distribute the entire range of market-leading Blue Coat solutions for WAN optimization, application performance management and Web security. The core area of focus will remain on expanding the Blue Coat WAN optimization business in the region.

Salim Abdulghani, Regional Manager, Naizak Distribution Services, said, “Requirements for WAN optimization are changing and must include all important applications and content, including Web, cloud and video. To meet traditional requirements as well as new ones, we are pleased to partner with Blue Coat. Blue Coat’s unique technology is extremely relevant in today’s context where businesses are struggling to contain costs and stay competitive in a rapidly changing economy.” 

Blue Coat Proxy SG appliances accelerate and optimize email and file access in addition to enterprise applications, live and on-demand video, web content and cloud-based software-as-a-service (SaaS) applications. Blue Coat uniquely addresses WAN optimization requirements for both traditional data types and applications, such as backup and disaster recovery, while also addressing the critical and growing need to accelerate Web-based applications and multimedia. The appliance now fully integrates ‘optimized video delivery’, including the world’s first capability to “stream-split” video delivered live with Adobe Flash technology.

“Bandwidth cost in the Middle East is very high and a matter of real concern for the majority of businesses today. CIOs and IT managers are constantly looking for ways to manage and accelerate critical business applications without constantly adding expensive bandwidth upgrades or changes to their network infrastructure. Blue Coat’s versatile and complete infrastructure solutions manage, optimize and secure the flow of information to users on any network, anywhere in the world.” said Abdullah Dakroub, Sales Manager, Naizak Distribution Services-Dubai.

Another key complementary product is the Blue Coat PacketShaper appliance that provides visibility and control over today’s web-heavy traffic by its unmatched auto-classification capabilities. PacketShaper appliances allow IT managers to monitor network application performance, categorize and manage Web traffic, guarantee quality-of-service (QOS) for business-related applications, and contain the impact of undesirable traffic.

Hussam Abusamra, Regional Director – Enterprise, Middle East & Turkey, Blue Coat Systems says, “As a value added distributor, Naizak has built a solid reputation as a company that has the experience, technical expertise, market coverage and drive that can help technology vendors more fully reach the Middle East market. Naizak has been a trusted source for WAN optimization solutions since 2005, and gives Blue Coat access to important, new resellers who specialize in WAN optimization”.