Brother Gulf expects to corner the big part of US$ 7.6 billion region’s fast growing printer market segment by achieving a growth rate of 22% by 2012 in the Middle East region.
According to Brother, the release of their latest lines of digital copier printers (DCPs) and multifunction centres (MFCs) will act as key drivers in achieving the set growth target and are being packaged as perfect accompaniments for small office / home offices (SOHOs), small & medium businesses (SMBs) and small workgroups of up to 25 users.
Brother aims to reach its target by consolidating its regional market presence with the eight new models that were launched this year. All units are presented in a stylish and compact design, which is best suited for its SMEs and SOHO target markets.The entire range of Brother’s Mono Laser, Colour Laser and Colour LED products are backed with a 3 Year Warranty.
“The Middle East region has demonstrated a strong demand for essential printing products and technologies, especially across SMEs and SOHOs. Today’s consumers prefer printers that can meet their daily operational requirements; help save costs and leave less of a carbon footprint on the environment. The continuing demand is expected to help drive in more growth for the region and also allow more opportunities for Printer vendors like Brother. We are confident that the release of our latest printer models will not only help us to meet our set growth target of 22 per cent by 2012 but will also help today’s businesses in increasing productivity and efficiency of their operations,” said Shinji Tada, Managing Director, Brother Gulf.
