Samsung announced the appointment of Aptec as its official distributor for its wide range of enterprise-focused printing solutions. The distributor will be responsible selling Samsung’s growing printing solutions across the Gulf region.
Sherif Fahim, Head of Printing Solutions at Samsung Gulf Electronics said, “We are certain that Aptec’s geographical coverage, decades of experience, extensive customer base and value-added services, especially within the Gulf, will create a whole new range of possibilities for our printing technology. Primed to deliver substantial cost savings to businesses and boost their mobility and productivity, our printing solutions range from hardware to business applications.”
The Samsung product portfolio includes its latest ProXpress series that is touted to lower the total cost of ownership with a larger toner capacity and reduced power consumption.
Bahaa Salah, managing director of Aptec, Gulf and Near East region, added, “This partnership with Samsung presents a great and exciting opportunity to further enhance and enrich our enterprise solutions offerings to the channel. As a key point in the value chain, we strive to create sales and profitability opportunities for vendors and resellers through unique marketing programs, logistics services, technical support, financial services, and product aggregation and distribution.”
