TP-Link unveils its new look

TP_LinkNetworking major, TP-Link unveiled a complete new look claiming it to align itself with consumers’ connected lifestyles. Over past 20 years the company has evolved beyond wireless technology and today it offer products in the smart home, smart phone and smart accessory categories too.

“Over the past 20 years, TP-Link’s R&D team has consistently evolved to meet the needs of our tens of millions of customers. Now, we’re embarking on a new journey to meet the needs of today’s connected lifestyles,” said Jeffrey Chao, chairman and president at TP-Link.

“As our product portfolio continues to grow, it is time for our brand to follow suit. We’re excited to introduce the new TP-Link to the world in the coming months and we can’t wait to bring our customers more dynamic products and enhanced experiences,” said Chao.

To align with this new corporate strategy, TP-Link is making a number of updates to its corporate identity and the visual representation of its brand. The company’s new tagline, “Reliably Smart,” follows the heritage of the former tagline, while emphasizing TP-Link’s move into smart products. The new company logo features an arrow pointing to the center, indicating the company’s commitment to a customer-centric culture that align with the needs of today’s modern customer.

The company has also updated the logo design to all lowercase and the spelling of its name to TP-Link, instead of TP-LINK, bringing it in line with a simpler, more approachable persona. The company said it will also be releasing new product packaging and a refreshed website for enhanced product clarity.