Zebra Technologies is celebrating the 10th anniversary of its Zebra PartnerConnect programme. Zebra launched the programme in 2016, unifying its global channel partners under a single, comprehensive program designed to foster growth, profitability, and success for the entire ecosystem.
For a decade, Zebra has demonstrated an unwavering commitment to its more than 10,000 active channel partners globally. The PartnerConnect programme provides a proven model for partner advancement, equipping resellers, distributors, independent software vendors (ISVs), systems integrators (SIs), alliances and solution partners with the tools and resources necessary to grow their businesses and increase profitability.
“Partners are integral to how we solve problems and add value for our customers, with solutions that digitise, automate and embed intelligence into frontline operations,” said Greg Williams, VP Channel EMEA, Zebra Technologies. “The PartnerConnect Programme reinforces our channel-first business strategy and the curated ecosystem needed for the modern customer journey and AI transformation.”
The programme structure complements numerous business models, providing differentiated rewards that help partners succeed and showcase their unique capabilities in the market. This powerful combination of Zebra’s solutions and the specialised expertise of its partners has resulted in a decade of innovation across connected frontline, asset visibility and automation solutions.
Over the last 10 years, the PartnerConnect programme has continuously evolved to empower partners and adapt to market needs. Key milestones include:
- Introduction of strategic specialisations: The programme expanded to include specialised tracks for small and medium-sized businesses (SMB) and the public sector. It also features tracks for emerging technologies like RFID and machine vision, enabling partners to develop and showcase their expertise in key vertical markets.
- Prestigious industry recognition: The programme’s success is consistently recognised by the industry, recently earning a prestigious 5-star rating in the 2026 CRN Partner Programme Guide.
- Expansion of the partner ecosystem: The programme drives a collaborative environment where partners work together, combining their unique expertise to create more comprehensive and powerful solutions that solve the complex needs of the customer.
The programme helps partners leverage Zebra’s award-winning portfolio of hardware, software, and automation solutions, which give customers real-time insight, connected collaboration, and optimised workflows. By equipping the frontline of business with these digital tools, Zebra and its partners help organisations realize the vision of digitised, automated, and intelligent operations.
Together with its partners, Zebra delivers the foundation for intelligent operations – where data, automation and AI transform frontline workflows. This collaboration creates new ways of working that improve productivity and empower organisations across key industries like retail, healthcare, manufacturing, and transportation and logistics.
