GCG Enterprise Solutions, part of the Ghobash Group, today announced the appointment of Simon Howells as its new General Manager, marking a significant step in the company’s evolution from a long‑established Managed Print Services leader to a broader, future‑ready digital solutions provider. The move builds on GCG’s 40‑plus‑year legacy in the UAE while accelerating its expansion into Enterprise Information Management, Digital Transformation, and Interactive Smart Solutions.
With Howells at the helm, GCG Enterprise Solutions is sharpening its strategic focus on Digital Services, including workflow automation, application modernization, and enterprise‑wide digitization. The company is strengthening its commercial engine and leveraging the wider capabilities of the Ghobash Group to deliver integrated, end‑to‑end solutions that help clients drive transformation with resilience, speed, and measurable business impact.
Howells brings more than two decades of experience leading multi‑market technology and digital organisations across the Middle East, Africa, and Europe. His career includes transforming legacy operations into agile, high‑performance businesses and building a strong track record in revenue growth, digital enablement, and commercial excellence. His senior leadership roles include key positions at Xerox MEA and OSN. At Xerox MEA, he consistently delivered revenue and profit growth, modernised workflows through RPA and process automation, and strengthened digital capability across the enterprise.
Commenting on the appointment, Rashid Ghobash, Managing Director of Ghobash Group, said: “We are pleased to welcome Simon to lead GCG Enterprise Solutions’ growth and expansion. He has a strong track record of transforming businesses of this kind, and under his leadership the company will continue to expand from its print heritage into a broader digital services offering for clients across the UAE.”
Reflecting on his new role, Howells stated: “I’m honoured to join GCG Enterprise Solutions at an important moment for the business and for the region. Clients are looking for a partner with real digital capability, operational depth, and the scale to deliver end‑to‑end. With the backing of the Ghobash Group, that is what we intend to be.”
Under Howells’ leadership, GCG Enterprise Solutions aims to position itself as one of the region’s leading digital transformation partners—building strategic, long‑term relationships and delivering sustained value to customers.
