Palo Alto to offer live demos of their best-in-class cybersecurity platforms at GITEX

Channel Post MEA in conversation with Samer El Kodsi, Senior Director, Channel, EMEA for Palo Alto Networks explains that GITEX helps in developing relationship with  our customers as their cybersecurity partner of choice

How would you define your Palo Alto Networks?
Palo Alto Networks is the world’s cybersecurity leader. We innovate to outpace cyber threats, so organizations can embrace technology with confidence. We provide next-gen cybersecurity to thousands of customers globally, across all sectors. Our best-in-class cybersecurity platforms and services are backed by industry-leading threat intelligence and strengthened by state-of-the-art automation. Whether deploying our products to enable the Zero Trust Enterprise, responding to a security incident, or partnering to deliver better security outcomes through a world-class partner ecosystem, we’re committed to helping ensure each day is safer than the one before. It’s what makes us the cybersecurity partner of choice.

What drove you this year to be part of GITEX Global?
GITEX Global has always been a great platform to showcase our new and innovative cybersecurity products and services. It’s a great opportunity to meet new and existing customers, partners, and other leading technology experts to discuss recent updates and trends in cyber security and get their feedback so we can continue our conversation developing our relationship as their cybersecurity partner of choice.

What will be the highlight for Palo Alto Networks this year at the show?
Customers visiting GITEX will be able to see live demos of our best-in-class cybersecurity platforms representing our 3 main security pillars plus our services: Strata (The Networks Security with NGFW and SASE), Cortex (Endpoint security and SoC Automation, Unit42 Incident Response), Prisma Cloud (Cloud Security) and Professional Services.

How important is the channel for you and how do you enable channel partners to work with you?
As part of its commitment to enabling the growth of our partners, Palo Alto Networks launched NextWave 3.0 in 2021, designed to strengthen its offerings to enable partners to differentiate their services, build new security expertise, and grow profitable businesses. NextWave 3.0 will also help enable digital transformation for Palo Alto Networks’ partners while allowing them to differentiate themselves in the security market. 

Which new geographies are you targeting to penetrate with participation at this year’s show?
GITEX is a global platform where industry leaders from around the world convene and engage in best practices. Palo Alto Networks caters to many different markets and is looking to expand our Middle East presence year-on-year. At this year’s GITEX Global 2022, we are proud to have Helmut Reisenger, Palo Alto Networks EMEA & LATAM CEO joining us for the event, showcasing our interest in both GITEX and the Middle East region. 

What is the key message that you would like to pass on to your partners attending GITEX?
Amid a time of geopolitical and economic uncertainty, the pandemic, continued hybrid work, and the accelerating shift to the cloud, attackers have not stood still. Customers have never needed a strong cybersecurity partner more. Palo Alto Networks delivers what’s next in security to help organizations get ahead of the threat landscape, with broad industry recognition of our best-of-breed platforms: network security, cloud security, and security operations. We are committed to our customers in the region to deliver a seamless experience that puts them on a fast path to value.

What does your company hope to achieve at the end of the show?
GITEX is the Middle East’s leading technology event, and we will be showcasing innovations, which help organisations understand the importance of cybersecurity and learn about the new solutions. We look forward to exchanging best practices with industry thought leaders and creating solutions for the future. 

Where can we find you at GITEX? (booth no and hall no)
The Palo Alto Networks will be available in Hall 7 at Booth H7-E40.