Palo Alto Networks today unveiled NextWave 3.0, a significant set of enhancements, incentives and training to its award-winning NextWave Partner Program. Designed to help partners leverage all of Palo Alto Networks technologies, NextWave 3.0 will help partners differentiate their services, build new security expertise and grow profitable businesses as they meet customers’ needs in a dynamic security market.
Developed in consultation with the company’s partners, NextWave 3.0 will:
• Enable differentiation with new specializations. Partners can build their security expertise through three new Prisma SASE (Prisma Access and Prisma SD-WAN, formerly CloudGenix), Prisma Cloud and Cortex XDR/XSOAR specializations. These new specializations include corresponding partner training and certifications.
• Enhance partner profitability with three new specialization incentives for Prisma SASE, Prisma Cloud and Cortex XDR/XSOAR deals, along with other new incentives, deal boost and new rebates for its NextWave Diamond Innovator partners.
• Expand partner opportunities by boosting existing deal referral incentives on all Palo Alto Networks products, extending partner-delivered support across more of Palo Alto Networks’ technologies and offering new education credits. Further, NextWave partners can now resell Prisma Cloud via a two-tier go-to-market strategy.
• Empower partner success. NextWave 3.0 includes a host of new enablement resources and ways for partners to earn or maintain NextWave status, expanding Certified Professional Services certification to include the new specializations, Technology Education credits and technology adoption discounts.
Samer El Kodsi, Channel Sales Director, Emerging Markets, EMEA at Palo Alto Networks, said: “The significant enhancements and investment in our NextWave partner programme are designed to help our partners differentiate and expand their opportunities in the market. Encouraging them to specialise in particular areas of cybersecurity will not only help to ensure partners have the best capabilities to design and deploy the right solutions in their chosen fields but also gives customers increased confidence in their security approach.
In the Middle East, the new program launch comes at an important time for the region. The global pandemic has meant customers have needed to move to the cloud and enable connectivity from anywhere faster than we have ever seen before. All these customers are looking for the best partners to help them secure this digital transformation with the right cybersecurity solutions. The new program, introducing the multiple specialisations, will help the channel in the region demonstrate to those customers that they have the right skill set with Palo Alto Networks’ market-leading solutions to address their growing and immediate requirements, while at the same time also being more rewarding for the partners who adopt it.”
