As part of its channel enablement strategy in the Middle East, Veeam Software, the innovative provider of solutions that deliver Availability for the Always-On Enterprise, has announced the introduction of ‘Veeam Partner Academies’, a series of half day and full day workshops that will be co-hosted along with a distributor. The objective is to develop knowledge within Veeam’s sales and pre-sales partner community so that they have all the tools needed to deliver a compelling message to customers about the criticality of availability solutions for the modern data centre.
Omar Akhtar, Regional Channel Manager – Middle East & SAARC at Veeam Software says, “Veeam is evolving into a ‘non-touch business’ and we rely heavily on our partners to drive our business. This initiative enables our partners to position themselves as trusted advisors to end-users and knowledgeably advise them about the criticality of ‘Availability’ in their journey to digital transformation. Our partners will be given the knowledge and skills to educate regional CIOs and IT managers about the need to transition from legacy backup solutions to high availability data centre solutions like the Veeam Availability Suite, in order to make the most of their investments in virtualization and become always-on, always-available operations.”
Veeam will co-host the first event in Q1′ 2017 in the UAE with its distributor Aptec – an Ingram Micro Company, and will then extend the concept to other regional distributors. The intended frequency will be one Partner Academy workshop per distributor every quarter. The theme and topics for each event will be decided by Veeam’s local systems engineer according to the business needs of the region and will feature deep-dive technical concepts and focus on Veeam’s solutions, that will be delivered by the company’s pre-sales team. Veeam will also invite it’s alliance vendor partners to speak at these events. The workshops will be open to all of the company’s channel partners to attend, irrespective of what tier they belong to.
Gianluca Mazzotta, EMEA Presales Director at Veeam Software says, “At Veeam, we see our channel as an extension of our company, and to this end we want them to be able to add value to end-users as they help them address their virtualization and availability challenges. Key to this is delivering the correct technical message and partners will only be able to do this effectively if they are provided with regular training.”
