Roger Gong, Country Manager, Egypt at TP-LINK Middle East, said “the company has decided to increase its product portfolio sold in both the retail and traditional reseller channels after seeing demand from the market surge. Sales for our networking and wireless products are around 60% higher in Q3 this year compared to the same period last year. We feel that it’s critical to support our partners by broadening the range of products they can sell in the consumer, SOHO and SMB segments in Egypt.”
Gong said “TP-LINK has continued to do well in Egypt at the expense of other competitor brands even though it entered into this market late because of the quality, performance and price points at which its products are sold.”
In a statement, the company said the market outlook is on an upward trajectory as IT spending has steadily improved in the commercial and consumer sectors in Egypt.
He added that “the market has stabilized in Egypt and the company has developed a plan where it works with retailers, super dealers and dealers to ensure product presence is widespread across the country.”
