Intel announced the appointment of Mitsumi, Africa’s major distributor as its approved supplier for the African continent. The engagement forms part of Intel’s market development strategy to expand its channel reach and offer channel benefits to its Intel technology provider programme (ITP) members.
The partnership will enable Mitsumi to enhance its its focus on Intel’s entire range of products via the active promotion of Intel content within devices including desktops, all-in-ones, notebooks, two-in-ones and tablets in the East and West Africa regions.
Adib Rajji, distribution business manager Middle East, Turkey & Africa (META) at Intel, said: “We are glad to partner with Mitsumi as an Intel approved supplier. Mitsumi is known for reliable, expert service as a supplier of Intel technology-based solutions. The Intel technology provider programme is of great benefit to our channel partners, and our relationship with Mitsumi in the Middle East and Africa region will strengthen this value.”
Intel intends to utilise Mitsumi’s wide channel coverage as part of its strategy to develop the African market in order to increase Intel technology adoption across Africa.
Mitsumi that operates in ten African countries including key markets such as Nigeria, Kenya, Tanzania, Uganda, Ghana, Ethiopia, and Algeria will now be in position to support the knowledge, sales and marketing efforts of channel partners that recommend and resell Intel-based technology solutions, and reward their sales through points-based incentive campaigns.
Mitesh Shah, managing director at Mitsumi Distribution, said: “Mitsumi is proud to tie-up with Intel as their approved supplier for Africa. With our strong channel presence, we are confident that we can help Intel extend and strengthen its reach to a wider spectrum of resellers based in Africa. This partnership will also give us privileged access to Intel’s resources, training and extended support. Building on this we look forward to a long-term association with Intel.”