Johannesburg-based Adobe distributor Dax Data, has joined its vendor partner in celebrating 25 years of Photoshop, the go-to application for digital image manipulation across all media, from print, film to the web.
To celebrate this milestone, Adobe is showcasing 25 of the most creative visual artists under 25 who use Photoshop. To be considered, artists upload their projects to Behance and use the tag “Ps25Under25”. In the coming months, those selected will take over the Photoshop Instagram handle (@Photoshop) for two weeks and present their work for the world to see.
“Photoshop is iconic and ubiquitous. Not many product names are adopted as a commonly understood verb. This digital imaging software has catapulted Adobe into new directions, and if the last 25 years are anything to go by, we can expect great things from the software giant in the next 25 years,” said Jeremy Matthews, CEO Dax Data.
Photoshop’s success has helped Adobe deliver the creative industry’s most comprehensive set of tools.
“For 25 years, Photoshop has inspired artists and designers to craft images of stunning beauty and reality-bending creativity,” said Shantanu Narayen, Adobe president and chief executive officer. “From desktop publishing, to fashion photography, movie production, web site design, mobile app creation and now 3D printing, Photoshop continues to redefine industries and creative possibilities. And today that Photoshop magic is available to millions of new users, thanks to Adobe Creative Cloud.”
In 1987, Thomas Knoll developed a pixel imaging program called Display. It was a simple program to showcase grayscale images on a black-and-white monitor. However, after collaborating with his brother, John Knoll, the two began adding features that made it possible to process digital image files. The program eventually caught the attention of industry influencers, and in 1989, Adobe made the decision to license the software, naming it Photoshop and shipping the first version in February 1990.
