Attunity acquires Appfluent

Alon says the deal  aligns with Attunity's strategy to capitalise on the changing dynamics in the market.
Alon says the deal aligns with Attunity’s strategy to capitalise on the changing dynamics in the market.

Attunity, a provider of information availability software solutions, announced it has signed a definitive agreement to acquire Appfluent Technology, a US-based developer of data usage analytics for big data environments, including data warehousing and Hadoop.

Through this acquisition, Attunity will be able to offer the industry’s first product suite that analyses big data usage patterns, and then moves large data volumes and processing workloads to Hadoop. “This acquisition aligns with our strategy to capitalise on the changing dynamics in the market due to the big data revolution, expanding our position as a leading provider of highly valuable and uniquely differentiated big data solutions,” said Shimon Alon, Attunity’s chairman and CEO.

“We also expect the acquisition of Appfluent to contribute directly to our revenue growth in 2015, as well as drive cross-selling and bundling opportunities with customers and business partners across the entire Attunity product line. With data volumes growing so rapidly, it is critical for enterprises to accurately understand how big data is being used, and Appfluent provides a leading solution in the market to address this growing demand,” he said.

Alon added: “With the unique technology and market-leading capabilities of Appfluent, we believe this acquisition will strengthen the demand for Attunity big data solutions and the awareness of the Attunity brand. Furthermore, we expect that it will enable us to expand opportunities with both existing and new partners. The respective products, partners and go-to-market strategies of the two companies are very complementary and well aligned, which will enable us to quickly turn this opportunity into a growth engine that enhances shareholder value.”

He added that as the company expands its platform and offerings, enterprises continue to rely on Attunity as the trusted provider of solutions that facilitate and optimise their big data initiatives.

Frank Gelbart, founder and CEO of Appfluent, said: “We see tremendous synergy and are excited to join forces with the Attunity team. Put together, our solutions provide an answer to one of the most common needs that enterprises are trying to address with the modern big data technologies – when and how to leverage Hadoop. Our customers see significant advantages from having deep insight into their data usage patterns so they can strategically and intelligently decide where to store and process their data, including a significant reduction in their big data costs. “