eXtra topped the fast-growing market for Sony PlayStation in Saudi Arabia and currently enjoys over 10% of the overall gaming market share in the Kingdom, which is estimated at SAR 750 million, where PlayStation account majority stake in the gaming consoles market.
Currently, eXtra provides the over 9 million customers it serves annually with more than 12,000 products across its 24 stores – serving almost 90 percent of the population of Saudi Arabia. In addition, eXtra recently introduced its online shopping portal www.extra.com, a first-of-its-kind fully fledged electronics and home appliance website in the Kingdom.
“We are delighted to be recognized as the Kingdom’s leading PlayStation retailer. Our combination of unbeatable prices and unrivalled after-sales service has enabled eXtra in the past year to become the market leader in the Kingdom’s fast growing gaming segment which grew 156% in 2011 over the previous year. This growth in sales reflects clearly the deep confidence enjoyed by “eXtra” from their customers and it is what drives us to focus and provide greater attention in the gaming sector which is witnessing a revolution in the technology used, as well as the high demand from users of various age groups, and what makes us promise more surprises in this sector specifically.” said Mohammad Galal, Chief Executive Officer, United Electronics Company (eXtra).
eXtra was cited by the Saudi Arabian General Investment Authority (SAGIA) as one of the Kingdom’s fastest-growing companies in 2010 and 2011. The company was recently named, for the second consecutive year, as one of the top 50 brands in the Kingdom in recognition of its exceptional growth and sustained commercial success.