Leading mobile value-added-service (VAS) provider, Qanawat took another step to expand its footprint in the region by opening an office in Saudi Arabia.
The new office is based in Riyadh and Qanawat expects this new move will further improve customer relations in Saudi Arabia, helping to acquire localised content and broaden Qanawat’s service portfolio through providing dedicated local resources.
A pioneer of the mobile VAS concept in the region, Qanawat now provides services to 40 mobile operators in 21 countries across MENA and Asia, reaching more than 250 million consumers through its content and services. Qanawat’s service portfolio today includes not just mobile content and VAS services but also mobile advertising, smart-phone applications and mobile portals. The company now plans to open several new offices in the region.
Adnan Omar Al Obthani, CEO at Qanawat, said: “Qanawat celebrates its 10th anniversary in 2011 and over the last decade the company has acquired a reputation as an innovator, introducing a diverse service portfolio built with strategic insights into regional customer needs. We have achieved considerable success and our customers rank among the top mobile operators in the Middle East and North Africa. As the mobile VAS services space matures, I see Qanawat playing a more significant role in harnessing the attractive opportunities available across emerging markets in the MENA and Asian region.”
