HP leads the notebook market in MEA

According to latest report by IDC, Q3 2011 saw a total of 4.7 million devices were shipped into the region and notebook shipments were up by 15.1% year on year to 2.94 million.

HP maintained its leading position on the MEA PC market in Q3, recording strong year-on-year growth of 37.1%, primarily driven by its aggressively-priced consumer notebook portfolio. Fierce competition from rival vendors prevented second-placed Dell from replicating the strong growth it posted in 2010, while Toshiba overcame supply issues that inhibited its performance in Q2 2011 to record a 28.6% year-on-year increase in shipments, which placed it third in the vendor rankings.

Taiwanese vendor Acer slumped to fourth place after suffering a drop in shipments for the second consecutive quarter. Ongoing efforts to clear its pre-existing inventory of PCs in certain parts of the region caused the vendor to lose focus on boosting shipments, resulting in a 39% year-on-year decline. Lenovo rounded out the top five PC vendors in the MEA in Q3 2011, with healthy growth on the back of heavy investment in its marketing capabilities and strong efforts to solidify its channel structures across the region.

“The PC markets of the UAE, Saudi Arabia, and Egypt all exceeded expectations as vendors aggressively sought to boost shipments into these countries by targeting consumers with price promotions, especially in the notebook segment. The Egyptian market was supported by a faster-than-expected recovery from the political turmoil that plagued the country earlier in the year, while Turkey experienced a significant slowdown due to currency fluctuations. The performance of South Africa’s PC market was in line with expectations,” says Fouad Charakla, a senior research analyst at IDC Middle East, Africa, and Turkey.

Comments

Comments