Iomega, an EMC subsidiary signed Jumbo IT Distribution, the distribution arm of Jumbo Electronics as its in-country B2B distributor for the United Arab Emirates (UAE) to insure that its B2B products and solutions are readily for System integrators, Surveillance SMB market, SMB Resellers and VARs in the UAE.
Cizar Abughazaleh, regional director for the Middle East, Africa and Turkey at Iomega, said, “We are focusing on the SMB channel, this comes as part of a wider plan along with Iomega investment in the ME region to be in ground to support the SMB market at the same time support the SMB business to business distribution structure, with Jumbo being on board we are fulfilling another part of our B2B formula.
Jumbo IT Distribution has been chosen because of its strength and reach to different channel segments, whether it is System integrators, resellers or corporate resellers. We are confident Jumbo will be an important addition to our existing distribution partners in UAE, Oman and Bahrain where there is room for all to grow,” explained Cizar concluded.
Deepak Khetrapal CEO, Jumbo Electronics Co. Ltd., said that Jumbo’s initiatives towards being a strong broad based distributor and our drive to grow our “Value business” in GCC markets has been instrumental in this distribution tie-up with Iomega and we are confident that together with Iomega we will make this relationship fruitful for both companies. This association will assist us in providing world-class network storage products through our strong & loyal partner base across the region.
“Our partnership with IomegaB2B is another step to fuel our strategic approach of having world class brands in our portfolio and offer the best-class-products to our growing Partner community,” added Arshad Chishty, Business Head – IT Distribution, Jumbo Electronics.
