Epicor, Aditya Birla tie up for ME, India

Basil Daniells, vice president sales, Epicor

Epicor signed an partnership with Aditya Birla Minacs, a global business solutions provider, to sell, implement and support its next-generation enterprise resource planning (ERP) solutions in India and the Middle East.

“We are delighted to appoint Minacs as a value added reseller for the Middle East and India. Their experience in the market, wide geographical coverage and excellent customer service will be a valuable asset for new Epicor customers in the Middle East and India.” said Basil Daniells, vice-president sales for Epicor.

“The partnership means that coupled with Epicor’s next-generation ERP solutions, customers will be ready to take advantage of new business opportunities and together we can offer them extensive support for growing their enterprises across the region. We look forward to a long and successful partnership with Minacs that will be mutually beneficial.” Basil added.

Deepak Patel, chief executive officer for Aditya Birla Minacs, said: “Our partnership with Epicor is an extension to our belief that enterprises will increasingly focus on their “core” and depend on an ecosystem of specialized partners to deliver the rest of their value chains. Our aim is to expand our capabilities as a specialised partner to our clients, by building and leveraging deep domain and process expertise and helping clients realize the full potential from their investments. Epicor’s service oriented architecture (SOA) and built-in business performance management (BPM) capabilities, enables Minacs to offer customers a flexible solution that can help them grow their businesses.”