Salesforce has released the fourth edition of its State of the Connected Customer report which reveals that while a string of crises has affected all facets of life, including a fundamental shift in how customers connect with brands, factors like empathy, personalization, convenience, and digital transformation areRead More…
Chalhoub Group has leveraged its strategic relationship with Salesforce to enhance customer e-commerce experiences in its digital transformation amid the COVID-19 coronavirus.Read More…
Thierry Nicault, Executive Vice President – Middle East, Africa, and Central Europe, Salesforce explains how, when AI is implemented responsibly would complement jobs and would cultivate fairer economy rather than posing a threat as perceived.Read More…
Thierry Nicault, Executive Vice President – Middle East, Africa, and Central Europe, Salesforce explains how AI is fast becoming a part of everyday life in the Middle East, starting from Discovery and Development of Drugs, Accessibility, Personalized Education, and Creating a More Efficient and Resilient Health Service.Read More…
Thierry Nicault, Executive Vice President for Enterprise Business Unit – Middle East, Africa, and Central Europe, Salesforce discusses four key takeaways from the sixth edition of the State of Marketing report.Read More…
Salesforce today released the sixth edition of its State of Marketing report which revealed that as technology drives customer expectations to new heights, UAE marketers have emerged as not just messengers, but engagers who foster meaningful customer relationships well beyond the first purchase.Read More…
Thierry Nicault, Executive Vice President for Enterprise Business Unit – Middle East, Africa, and Central Europe, Salesforce explains how the COVID-19 pandemic has drastically altered the way business is conducted and how the values upheld by the organizations will be tested more than ever.Read More…
Imperative that the public sector and businesses work together to ensure a values-driven approach to the design and use of AI, says Thierry Nicault, EVP for EBU – MEACE, Salesforce.Read More…
Businesses are investing more in the mobile workforce that delivers on-site service to their customers, says Thierry Nicault, EVP for EBU – MEACE, SalesforceRead More…
